Once upon a time, entrepreneurs were jacks of all trades. They handled almost every aspect of their business themselves. But in recent times, entrepreneurs discovered that handling many things at a time could affect their focus, distract them from their goals, and ultimately hinder their growth. And they realized that outsourcing will always be their best friend. Nevertheless, in this article, I will walk you through 5 important activities every entrepreneur should outsource.
Every entrepreneur building a brand needs to manage time and focus. Unfortunately, you can’t achieve these two if you bite off more than you can chew.
You aren’t a robot; there’s no way you can handle every aspect of your business. But if you do, you will end up falling short of your goals.
However, newbie entrepreneurs always ask several questions about outsourcing. They want to know what exactly to outsource and how it will help their business. Well, here are five activities every entrepreneur should outsource;
#1. Social Media Marketing
Social media marketing is important to every entrepreneur. It helps them establish a strong online presence and reach more customers.
However, it’s not among the 20% of activities that generate 80% of your results, if you try to do it alone. So, it’s one of the activities every entrepreneur should outsource.
Contrary to popular belief, social media marketing takes a lot of time and effort. And if you handle it yourself, it could distract you because it requires a full-time commitment. It takes time to create a social media strategy, develop content, send the content to the right audience, etc.
But you can easily get seasoned social media marketing companies to handle your social media marketing. These companies are experienced and specialize in different aspects of social media marketing.
If you don’t have time to respond to comments or interact with your audience, you can also hire a virtual assistant to do that for you.
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#2. Content Marketing
It’s challenging to write high-quality content that resonates well with your audience. It requires a level of expertise, experience, and will take more of your time.
So, if you want to create articles that establish yourself as a thought-leader, engage your readers, showcase your product, and rank high on search engine result pages, you need to outsource your content marketing activities. Interestingly, it’s cheaper and better to outsource your content creation.
Search for a good content creation company to help you handle this critical aspect of your business.
Content marketing companies can produce breathtaking content. Trust me, many companies around the world are doing this, and it’s really paying off for them.
#3. Website Development
Honestly, everybody can’t be a website designer. It’s an activity that requires a level of technicality and tech-savviness. And if it’s not one of your business’s core competencies, don’t bother learning how to develop a website. Of course, it’s one of the activities every entrepreneur should outsource.
Instead of spending hours learning how to code and build a website, outsource it. It will save you productive time and money. There are several great web developers out there; hire one. Surely, they will help you design the perfect website for your brand.
Don’t forget; your website gives a good first impression of your brand. A good website could even cast a spell on your audience to buy your product or service.
So, if you want a responsive and user-friendly website that will get search engines’ attention, outsource the design to an expert.
Again, there is more to creating a website than you can see if you aren’t a professional. An expert will optimize your website for SEO, speed, and ensure that it’s easy to navigate through it. But it takes a blend of a developer’s instinct, skills, and experience to create a website with these features.
#4. Customer Service
Responsive customer support is an important variable in the small business success equation. Your customers are the air your business breathes. And your business can’t survive a minute without them. That’s why customers are kings.
The easiest way to grow your business as an entrepreneur is having good customer support. Again, you can’t achieve this if you handle your customer service yourself. You may unconsciously forget to read through the feedback and leave a lot of issues unattended. Unfortunately, this could seriously affect your business.
However, if you outsource customer support, you will have better engagement with your customers, get more candid feedback, and keep making your customers happy. Of course, outsourcing your customer support is expensive. But compared to the value you will get, it’s a worthy investment for your business.
#5. Bookkeeping and Payroll
Every business needs bookkeeping and payroll. Surprisingly, it may not be your business’s core function. But it’s an important administrative function that’s crucial to your business existence.
If you aren’t an accountant or a bookkeeper, you will find this function boring and time-consuming. So, it’s important to outsource this activity to an expert while focusing on your core business area.
It’s easy to get an expert to handle your bookkeeping and payroll. There are several companies and individuals out there who are willing to take on this role at an affordable rate.
The early days of your startup are usually very demanding. And during this time, you need to focus on your core business functions and outsource other complementary activities.
Lastly, entrepreneurs who outsource some of their tasks focus more on their business growth, team management, and core competencies.