Being able to get feedback from your emails is critical to business analytics. It helps you understand what the recipients feel about the message. The feedback you get could be the difference between cutting back on your expenditures and redefining your acquisition strategy. It could also give you insight on how to improve your performance.
Whatever the case may be, you should know that getting feedback from your emails helps you understand how your email marketing campaign is doing.
Sadly, not every email gets feedback. To get frequent feedback from your emails, you should be able to write in a breathtaking tone that casts a spell on your readers. And it starts with a thought provocative subject heading.
How do you expect to get feedback from an email that doesn’t have a clear call to action? Think about that. Here are 5 likely reasons why you aren’t getting feedback from your emails:
#1 – Your emails are too long
Oops! Long emails are tough to sit through. Nobody wants to spend more than 5 minutes reading a random email in the fast-paced world we live in.
Imagine you’re the recipient of the email on the other end. As you look through your inbox, you open this email that is as long as a novel. What’s the first thing that comes to your mind?
You’re probably going to be tempted to mark it as unread, to return to it later. I bet you will. Even if you have the time to actually sit down and read through the novel sent to your email, chances are, you’ll still postpone reading it.
Worst case scenario — you delete it altogether, or you skim through the content and move on. Now, let’s assume you’re a busy person just doing your regular email checks before moving on to other tasks for the day. A long email is the last thing you want to create time for.
So, one way to get feedback faster and more often is to be concise in your emails. Get to the point as quickly as you can without skipping important details. If you have a lot to say, you may do that once you establish a connection with the recipient.
#2 – The subject of your email is not attention-grabbing
Your email subject can either turn your readers off to delete it without reading or hypnotize them to read the entire email and possibly take action. It’s the gateway to your email content, and if you can make it catchy and irresistible, you have conquered a part of your readers’ minds.
You should also continue this way into the first few paragraphs until you drive home your point. If it’s a cold email, you want to be sure that you do not sound generic with your subject. Otherwise, the email may never get opened.
#3 – Your emails are too generic
Young sales and marketing professionals struggle with this almost all the time. The pitfall here is using the same email script too often. You search online for the email scripts that drive the most results, but you fail to realize that these scripts are also the ones that are used the most.
The hack here is to get a little bit creative and personal in crafting your emails. You want to be sure that you’re presenting the recipients with real solutions and not generic promises. Many people will probably lose interest in an email that looks as though their name was just inserted into the salutation.
Email personalization works like magic. You may use email scripts, but ensure that the content is personalized. Create a rapport somewhere in the middle, offer your availability, and encourage the person to reach back to you for further clarification.
#4 – Your emails are too short
This may sound totally nuts! After all, we’ve already established that long emails are a probable reason for getting radio silence after sending them. The point is your emails may not get any response if they sound like text messages either.
Somehow, it is easier for people to respond to text messages than it is for them to open an email and respond to it, even if it’s a short message. So, as much as you want to avoid writing long emails, you also want to create concise content without looking like you’re texting the person.
Meanwhile, platforms like LinkedIn may encourage shorter messages with powerful CTA’s, especially when sending cold messages.
#5 – Your emails are too vague
Sending vague emails is another reason why you may never get the feedback you desire. If you’re emailing clients for their opinion on a product or following up on a sales pitch, it is best to give the client an idea of what you want as quickly as possible. And as mentioned already, your subject line must be clear enough for the receiver to know what to expect.
Imagine you’re a very busy senior officer, and you get a sales pitch from a salesperson, who goes on and on, from paragraph to paragraph, talking about their product or service, without saying exactly how it benefits you. After a few paragraphs, you’ll probably leave that email and move on to something else. A rule of thumb here is to get to the point as quickly as you can without wasting your reader’s time.
Now that you understand some of the most common reasons you don’t get any response back from your emails, I bet you’re better equipped with the skill to send out successful emails. There may of course be more reasons, but in most cases, you’ll do great if these five are out of the way.