Once upon a time, artificial intelligence, voice search optimization, and data-driven marketing were figments of people’s imagination. Surprisingly, these concepts are now among the top digital marketing trends in 2022. So, if you want to scale your business and remain competitive, it’s important to embrace some of the trends discussed in this article. …
Traditional marketing and digital marketing are marketing strategies you can use to create brand awareness, engage with your audience, and promote your products or services. However, these two strategies are different in approach and methodology. So, this article will teach you the difference between traditional marketing and digital marketing. Generally, traditional marketing and digital…
The world is changing fast, and organizations that want to survive in the long run must follow trends. Social media platforms started as a place to hang out with friends and family. But they have quickly morphed into highly-effective marketing tools. This beginner guide to social media marketing will teach you what you need to…
Statistics are not mere figures to entertain your website visitors. They are the windows through which we view the digital marketing world. They help you understand trends and paradigm shifts in the industry. In this article, I will show you some PPC Statistics every marketer should know. But before then, we need to understand…
Digital marketing is one of the modern trends in marketing. It involves using the internet and other digital channels to reach your actual and potential customers. It’s also called web marketing, internet marketing, and online marketing. In this article, we will help you understand the concept of digital marketing and how you can use…
Search engine optimization (SEO) is one of the most effective inbound marketing strategies for business owners. It helps create more awareness for your brand and attract new business opportunities. When implemented correctly, SEO gets you organic leads and grows your business faster. This SEO guide for beginners will teach you all you need to know…
Email marketing remains one of the most effective digital marketing strategies to increase conversion, boost sales, and grow your business. But for your email to get you the desired results, you need to implement a few email personalization techniques. You may be already personalizing your emails, but you can take a step further. The…
Search ads are becoming more competitive and expensive these days. Perhaps, it’s because more businesses suddenly realized it’s a great strategy to get more exposure for their brands. But if you don’t have the budget for search ads, what should you do? Don’t worry; We will teach you three unique strategies for targeting your competitor’s…
Search engines like Google, Bing, etc., generally favor websites with fresh content. That is why the more frequently you update your website with more recent content, the faster it will get indexed. In this article, you will learn what fresh content means to Google and how to create it. What Fresh Content Means to…
If you run a company in the software as a service (SaaS) industry, you will rely more on Search Engine Optimization (SEO) for new customers. And because the industry is highly competitive, SaaS marketers need to be smart about their online strategies. Otherwise, they may not be able to maintain their current customer base. In…