2020 brought a terrible experience for most business owners and entrepreneurs. The business world came to a standstill, and it affected most people professionally and personally. Unfortunately, companies that were doing well before the pandemic struck shut down. And after the pandemic, companies are developing new strategies to reposition their brands in the post-pandemic world. In this article, you will learn some of the best B2B marketing strategies for a post-pandemic environment.
Even though a stronger variant of COVID-19 is still showing up, we are technically in a post-pandemic environment. Nobody can say whether there will be another global lockdown due to the pandemic.
But one thing is certain – the pandemic changed marketing completely. And businesses that fail to adapt to the post-pandemic changes may not survive in the future. So, here are some of the B2B marketing strategies for a post-pandemic environment.
#1. Identify New Ways to Communicate
Before the pandemic, businesses relied on one-on-one interaction to communicate or reach out to their customers. But this may no longer be effective in the post-pandemic environment.
People rely more on digital communication than in-person interaction. So, try to identify new ways to communicate with your audience digitally.
You should remember something as you create your strategies – customers love convenience and being in control. And If you can give them that experience, they will always choose your company over every other brand in your industry.
Let me give you an instance, in the past, people went to the movies at a particular time, paid a premium ticket, and saw a movie of their choice.
But with the introduction of Netflix, people can now see any movie from the comfort of their home. It’s convenient and cost-effective.
Try to communicate with your audience through social media platforms. Do research, check out the social media platforms your audience spends more time on, and start reaching out to them.
#2. Market Using Relatable Messages
Using relatable messages in your campaign is one of the best B2B marketing strategies for a post-pandemic environment.
During the peak of the COVID-19 pandemic, people had no options but to stay indoors and work from home. And staying at home all day was a terrible experience for most people.
However, brands started including relatable messages like “we are in this together” in their campaigns.
If you can describe whatever you are offering in a way that your prospects can relate to, you tend to develop a connection with them.
While you craft relatable marketing messages, also include a blend of humor. It can be a great icebreaker, especially if your audience is going through hard times.
It works better when you blend a discount offer with a relatable message. For instance, your email content could be, “we know you are facing difficult times now.
But I assure you that tough times never last, but tough people do. Here is a 20% coupon code for your next order.”
When you use relatable messages to give discounts to your customers, you are likely to get a better response.
#3. Focus on Relationship Building
Building relationships is one of the best B2B marketing strategies for a post-pandemic environment. Don’t only focus on selling products or services to your customers. Try to build strong relationships with them.
Funnily, most people never understood the importance of relationships in business until the COVID-19 lockdown. During this time, people could no longer go out; they had no option but to move to a virtual and digital environment.
And brands that had strong relationships with their customers before the pandemic could adapt to the virtual environment.
#4. Pivot Your Marketing to Mobile
Moving your marketing to mobile is one of the most effective B2B marketing strategies for post-pandemic. During the lockdown, people spend more time on their mobile than their computers.
Everybody, including business executives, migrated to mobile. They were using their mobile phones to handle emails and other work-related issues.
Therefore, every marketing campaign you are launching should target mobile devices. Whenever you are launching a marketing ad or campaign, assume that your audience will be on a smaller screen.
Again, try to make the entire sales funnel simple and easy to navigate. Optimizing your marketing campaign for mobile devices gives your users an amazing experience.
#5. Enhance Your Customer Support
Like I mentioned earlier, the pandemic brought about a paradigm shift in the business world. The B2B industry now focused most of its activities online, which led to a spike in customer service inquiries.
Since there are more customer service inquiries, enhancing your customer support is one of the most effective B2B marketing strategies for a post-pandemic environment.
There have been a lot of changes since the pandemic. People now order things differently as customers deliberately avoid physical or in-person interaction.
They would rather get whatever they need online. For this reason, customer service should be an integral part of your marketing strategies.
In the post-pandemic business world, customer service is important. And it could break or make your business. So, you have to give ultimate attention to your customer support unit.
For a start, you need to extend or adjust your customer service hours to 24 hours. Your support staff doesn’t need to be in the office. They can handle your customers’ inquiries remotely.
These days, phone support and email support are gradually fading out. Companies now focus on SMS and live chat.
Have enough virtual support agents on your team to eliminate wait times. It will help you develop an excellent customer service culture.
These are some of the best B2B marketing strategies for a post-pandemic environment. If you implement these strategies correctly, they will help reposition your brand in the mind of your customers and boost your revenues.