What is the Difference Between Traditional Marketing and Digital Marketing?

Traditional marketing and digital marketing are marketing strategies you can use to create brand awareness, engage with your audience, and promote your products or services. However, these two strategies are different in approach and methodology. So, this article will teach you the difference between traditional marketing and digital marketing.   Generally, traditional marketing and digital…

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It’s Like You Don’t Even Know Me! – How Knowing Your Customer is Vital to Growth and Innovation

In this episode, Rocket Scientist turned Entrepreneur Avrum Mayman talks to us about his company RacerX Inc, and about the importance of knowing your customer. We discuss how knowing your customer influences R & D, improves the customer experience, and helps with innovation and growth. We also talk about working to your strengths, how to…

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