A meta description is a crucial on-page SEO ranking factor. Surprisingly, people hardly pay attention to it. A well-written meta description will boost your page ranking and increase the click-through rate of your website. So, in this article, you will learn some of the strategies to boost your Google ranking with meta descriptions.
What are Meta Descriptions?
Meta descriptions are snippets that summarize the content of your web page. These snippets are about 160 characters, and search engines display them on search result pages.
These snippets give users the idea of what your page is about before they click on it. And the more appealing your meta descriptions, the more likely users will visit your website.
Why Are Meta Descriptions Important for Your Website SEO?
I know you are eager to learn the strategies to boost your Google ranking with meta descriptions. But before we get to that, let’s quickly look at why meta descriptions are essential for your website SEO.
Generally speaking, search engine algorithms use meta tag information to determine whether your website page should rank high for a particular keyword or not.
And if you understand how to use meta descriptions correctly, you can sometimes include meta tags that are not in your content. This is a simple hack that can help you rank on Google’s first page.
So, if you are strategic about your meta descriptions, it can help with the following;
- A well-written meta description increases your website’s click-through rate, getting you more leads, conversions, and sales.
- Meta descriptions can also index your website to rank high on search result pages.
- Users can easily find your content through meta descriptions.
So, here are 5 strategies to boost your Google ranking with meta descriptions.
#1. Include a Call-To-Action (CTA) In Your Meta Description
Your Meta description is like an elevator pitch. You have only 160 characters to write a spell casting summary about your page’s content.
So, if you want to attract more visitors to your website, you need to include a Call-To-Action. It’s one of the best strategies to boost your Google ranking with Meta descriptions.
Include actionable phrases like “Learn More,” “Click Here,” “Shop now” in your meta descriptions. These phrases make users eager to know more about whatever your web page is offering.
When a CTA is included in your meta descriptions, users will understand what your page offers and what to expect if they click through it.
Depending on your web page’s content, you can use your meta description’s CTA to sell a product, offer email sign-ups, etc.
#2. Talk About the Value You Offer
An excellent way to boost your Google ranking with meta descriptions is to focus on the value you offer. You can more readily convince people to visit your website if you briefly talk about the value you offer.
Ideally, when a user reads your meta description, they should be able to tell whether the offer is worth their time or not.
Ensure that your meta description is interactive. And including words like “best”, “deal”, “new”, or “popular”, etc., can make it more compelling and interactive.
#3. A/B Test Your Meta Descriptions
Do you know that you can A/B test your meta descriptions? Well, now you know. You can use a meta description to experiment with different keywords. It helps you to understand the keywords that drive more engagement.
You can A/B test your meta description by making two different meta descriptions for your web page.
One of the meta descriptions should contain your keywords, CTAs, Phrases, etc. At the same time, the second one will focus on either your current meta or a different offer.
Run the two meta descriptions differently and check which of them has more clicks and engagement. Use the information to create a new meta description.
And if you realize that your clicks are close, check metrics like bounce rate, conversions, time on your web page, etc. Your meta descriptions can impact these metrics.
#4. Make Your Meta Descriptions Unique and Interesting
If you want to boost your Google ranking with meta descriptions, you should make it unique and exciting.
Don’t just copy a section of your content and paste it in the meta description’s box. It’s better to make every word interesting and captivating.
Ensure you use different words and phrases to grab your users’ attention. You can use words like “shocking”, “hilarious”, “life-changing”, etc., to entice your visitors to click through your web page.
Again, while it’s important to use eye-catching words, never overpromise and underdeliver. It isn’t good for your business’s reputation.
#5. Include Keywords in Your Meta Description
Including keywords in your meta description is one of the best strategies to boost your Google ranking.
It’s easier for search engines to understand and rank your web page better if you include keywords in your meta descriptions. It also convinces users that your page contains the information they are searching for.
You can use reliable SEO tools to search for the right keywords for your page. And use these keywords naturally in the meta descriptions to improve your ranking.
Again, avoid keyword stuffing in your meta description. It’s better if you write a meta description without keywords than stuffing it with too many keywords.
These are some of the strategies to boost your Google ranking with meta descriptions. If you apply them correctly, your website will get more visitors, more conversions, and increase sales.
If you are too busy to write attention grabbing meta descriptions, our content writing team can help you write great content and meta descriptions that will get your more conversions and sales.