Tips for Better Sales and Marketing Alignment

4 Tips for Better Sales and Marketing Alignment

It’s quite surprising that sales and marketing have not always been in alignment. Yet, they are two sides of the same coin. For any B2B organization to grow its revenue, aligning sales and marketing activities is important. However, sales and marketing alignment starts with having a good communication pattern across department lines and having a…

What are the 5 Modern Leadership Styles?

What are the 5 Modern Leadership Styles?

Nothing frustrates leaders better than when their team isn’t meeting their expectations. But most times, your team’s inability to meet your expectations may be your fault. And before you argue that, remember Jocko Willink’s famous words, “there are no bad teams, only bad leaders.” Once you realize this, you will always look inward whenever your…