marketing-funnel

What is the Marketing Funnel?

Marketing is important to every business owner, whether it be small or big. Going in blindly with all your marketing efforts without understanding your potential consumer can cost the business a lot of time and money.   This is where a marketing funnel can come in handy. It helps you to understand the journey your…

Types of Sales Promotion Strategies

You have high quality and affordable products to provide, and services to offer to the public. But at the end of the day, when you check your register, your sales are below your expected results.   It seems that the business plan that you have sketched out is not working at all. If your business…

the-different-types-of-leaders

The Different Types of Leaders

With changing times, people have experienced different types of leaders. Times have also shown that leadership is not limited to certain genders and that it goes beyond titles. Just as each individual has their own principles, personality, and perspectives in life, the same goes for leaders.   There is no perfect leader, and each one…

practical-steps-to-identify-your-target-market

Practical Steps to Identify Your Target Market

Running a business is not always about luck or your capacity to invest a hefty amount of capital. It doesn’t usually work that way. Luck is where preparation meets opportunity. And your huge investment does not always translate into profitable results. Business is about planning and having a strategy. You have to be smart, and…