You may think the term “elevator pitch” is an old idea. But it’s still very relevant in today’s business environment, especially now that people have a short attention span. From social media platforms to email messages, we receive tons of information every day. In this article, you will learn 4 strategies for crafting the perfect…
Entrepreneurs always find it challenging to get adequate funding for their new business ventures. Some of them may not even know the various finance options available to them. And many startups have failed due to a lack of finance. Here are some of the ways to finance your new business venture; #1. Business…
According to Survey, about 40% of the American workforce would consider quitting if their employers made them return to the office full time. And so far, in 2021, over 4 million Americans already quit their jobs as most companies are going back to the office. The Great Resignation is the term economists use to describe…
2020 brought a terrible experience for most business owners and entrepreneurs. The business world came to a standstill, and it affected most people professionally and personally. Unfortunately, companies that were doing well before the pandemic struck shut down. And after the pandemic, companies are developing new strategies to reposition their brands in the post-pandemic world.…
Words are powerful, and they can have damaging effects on people. Most times, the kind of things your colleagues say to you can adversely affect your performance. So, in this article, you will learn some of the psychologically damaging things people say at work. Some phrases could affect the professional relationship between you and…
One thing is sure in sales – You can’t convert every prospect to customers. You will win some and lose some. That is because not all customers will find whatever you are selling appealing. But sometimes, with the right strategy, you can win your lost customers back. Here are the 5 subtle arts of winning…
It’s quite surprising that sales and marketing have not always been in alignment. Yet, they are two sides of the same coin. For any B2B organization to grow its revenue, aligning sales and marketing activities is important. However, sales and marketing alignment starts with having a good communication pattern across department lines and having a…
Nothing frustrates leaders better than when their team isn’t meeting their expectations. But most times, your team’s inability to meet your expectations may be your fault. And before you argue that, remember Jocko Willink’s famous words, “there are no bad teams, only bad leaders.” Once you realize this, you will always look inward whenever your…
There’s a big difference between managers and leaders. While managers give instruction, demand results, and have little or no relationship with their subordinates, leaders are the opposite. They are influencers who lead by example. When you work with a leader, they strive to make you a better version of yourself. They establish good relationships and…
One of the things most people fail to understand is that not every lead is worth pursuing. If you understand buyers’ psychology, you will realize that they don’t just buy because they have too much money to spend, a looming deadline to meet, or they like your face. Nah! A combination of factors influences a…