Online advertising keeps changing. And some of these changes make it easier for marketers to track their results and possibly improve their performance. This guide will walk you through all you need to know about PPC ad targeting options. The different targeting options discussed in this article will give you an overview of your…
Statistics are not mere figures to entertain your website visitors. They are the windows through which we view the digital marketing world. They help you understand trends and paradigm shifts in the industry. In this article, I will show you some PPC Statistics every marketer should know. But before then, we need to understand…
Black Friday is arguably the busiest shopping day of the year. The National Retail Federation reported that retail sales during November – December 2020 grew by 8.3%, despite the Pandemic. What does this statistic tell you? Black Friday is a big deal for most online shoppers. So, you need to learn some of the Black…