One of the things most people fail to understand is that not every lead is worth pursuing. If you understand buyers’ psychology, you will realize that they don’t just buy because they have too much money to spend, a looming deadline to meet, or they like your face. Nah! A combination of factors influences a…
Solution selling is one of the best strategies to grow your business. Although it’s an old concept, it’s still relevant in today’s business world. It involves diagnosing your prospects and recommending the best products or services for them. In this article, you will learn how to grow your business with solution selling. Most times,…
Sales skills are one of the most important skills to learn in the 21st century. When you master the art of selling, you will become a great communicator, an excellent influencer, and a superstar salesperson. In this article, you will learn some of the ways to improve your sales skills. At some point in…
Consultative selling is one of the most effective sales strategies in recent times. It focuses on creating value for your potential customers, gaining their trust, and exploring their needs before selling any product or service. Companies that adopt this sales approach prioritize customer satisfaction over selling their products or services. In this article, you will…
Storytelling remains one of the most effective techniques to sell your product or services to people who know nothing about you or your brand before. It’s a strategy that can help you reconnect with your customers, establish meaningful relationships, and start closing more deals. In this article, you will learn about how to reconnect with…
The general perspective we have about toddlers is that they are adorable, boisterous, noisy, destructive, and adventurous. But if you study a toddler’s behavior carefully, you can learn a few things about sales from them. So, in this article, I will discuss some of the sales lessons to learn from toddlers. Whether you like…
Selling is one of the most interesting aspects of business, especially if you understand the psychology of persuasion. Unfortunately, there are several misconceptions about selling to customers that are not true. For instance, in the past business owners believe that the lower the price of their products, the more people will buy them. Well,…
Your business is more likely to succeed if you prioritize your customers’ needs and satisfaction. It’s one of the oldest tricks in business. Irrespective of your strategy, if you don’t consider your customer’s needs, your business may suffer in the long run. In this article, you will learn how to turn loyal customers into brand…
Your mission statement is not a random combination of words. It highlights your organization’s philosophy and the strategy you are adopting to achieve your long-term goals. It defines how you run your business. However, the best mission statement is the one that focuses on the customers. That is why Amazon’s mission statement remains one of…
LinkedIn is a social network that connects job seekers with potential employers. The platform is user-friendly and you can create a profile on it by following the few steps. However, getting engagements on the LinkedIn can be a bit challenging. So, in this article, I will share a few tips to increase your engagement on…