What Is Conversion Rate Optimization?

Marketers tend to spend most of their time, money, and resources driving clicks and traffic to their websites, thinking it’s the endgame. But here’s the thing: Generating interest is just the initial phase of search engine optimization (SEO) and digital marketing. The real challenge is converting those clicks and traffic into profits. This is where conversion rate optimization comes in.

What is CRO and how does it impact your business marketing efforts? Conversion rate optimization, also known as CRO or conversion optimization, is the systematic process of testing and optimizing your website elements, including call to action (CTA) buttons, content, and website design, to increase the percentage of site visitors who complete the desired goal.

What is conversion optimization and what does it mean? In defining this concept, marketers often use purchases as a measure of success. CRO goals and metrics, however, differ per brand. Depending on your marketing needs and objectives, there are multiple CRO SEO goals you can set for your business, including:

  • Sales
  • Social media shares
  • Form submissions
  • App installations
  • CTA button clicks
  • Newsletter signups

What is conversion rate optimization if you’re not mastering best practices to make your CRO marketing goals actionable and measurable? Decide what you want to achieve with your CRO website, understand your audience demands and launch growth-driven conversion marketing campaigns to compel more people to take your desired action.

Additionally, as you focus on improving conversion rates, it is imperative that you dig through various CRO metrics that impact your optimization efforts and CRO SEO results.

Why Conversion Rate Is So Important for Online Success

Make a Remarkable Difference to Your Bottom Line

You’ve successfully gained your customers’ interest. What’s next? Convincing prospects to purchase your product or take your desired action isn’t exactly easy.

Research shows around two-thirds — or approximately 68 percent of businesses — still don’t have a structured website conversion optimization strategy in place. What’s more, Econsultancy’s annual Conversion Rate Optimization Report revealed that brands spend only $1 on website conversion rate optimization for every $92 spent on customer acquisition.

These numbers reveal a huge gap between the amount companies spend on driving traffic and the amount spent turning that traffic into website conversions.

If you don’t capitalize on website conversion optimization, you miss out on a lucrative opportunity to gather valuable data, maximize your website’s full potential and improve conversion rate.

On the other hand, investing in CRO services allows you to:

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Make Data-Driven Decisions

Simply having an interactive web design and generating leads and traffic are not enough to boost your monthly sales and guarantee long-term profitability. You need a robust landing page optimization strategy to obtain your objectives and reach your maximum potential.

Conversion rate optimization services by top CRO companies include A/B testing, heat maps analysis, and user behavior assessment, which allow you to understand your customer behavior and identify specific website elements you need to optimize to generate more revenue month-over-month (MoM) without overspending.

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Develop a Customer-Centric Mindset

One of the keys to online success is striking a balance between pleasing online users and search engines. Statistics show about 88 percent of online users are less likely to return to a website after a bad experience – and there goes your opportunity to increase website conversion rate.

The good news is that conversion optimization services providers prioritize the user experience in website conversion rate optimization. Conversion rate experts perform CRO testing to determine existing user pain points, identify potential site issues and find the middle ground in keeping both users and search engines happy.

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Improve Conversion Rates Marketing Results

Sales funnel conversion optimization requires a methodical approach to clearly identify marketing opportunities, analyze performing and non-performing metrics and generate high website conversions. Evidently, not knowing how to increase the conversion rate puts you at a disadvantage.

With the right conversion optimization services, you get access to user behavior analytics tools and advanced CRO software that simplify information gathering and analysis. Using the analytics reports, you can develop an effective marketing strategy that captures your audience’s attention and moves them to the bottom of your sales funnel.

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Outpace the Competition

Your online traffic means very little if your page visitors are bouncing off your page quickly. And if you have a high bounce rate, you’re not converting traffic into leads and conversions.

Conversion optimization services from a results-driven CRO agency can dramatically improve the return on your marketing investments and set your business apart from the competition. Strategic conversion funnel optimization tactics increase your revenue even with the same number of website visitors. Conversion optimization is a powerful tool that maximizes your marketing efforts and works hand-in-hand with SEO to increase your organic traffic, leads, and website conversions.

Tycoono Conversion Rate Optimization Services

Communicate Your Brand Value and Build Online Trust
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CRO Audit

It’s important to do a full CRO audit on your pages and use heat maps, Google Analytics, and other CRO testing tools to see your website interactions and gauge if prospects are taking the right actions that you want. Our conversion rate optimization consultant conducts in-depth CRO audits and extensive conversion marketing research, covering each stage of your sales funnel, including search query intent and landing page layout and content. These practices allow us to optimize your calls to action and other site elements for better conversion.
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A/B Split Testing

We believe that data-driven conversion rate digital marketing initiatives are key to executing lucrative marketing campaigns. That is why our conversion optimization agency performs various CRO testing solutions, including A/B split testing and multivariate testing, depending on your website performance and online needs. Our A/B testing services range from simply testing a different call to action to switching out different landing pages to find what works.
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Google Analytics

Unlike other split testing and CRO audit tools, Google Analytics is a free service that allows businesses to gain in-depth insights into their website engagement metrics and online performance. Our CRO consultant uses Google Analytics to track your behavioral metrics (including online traffic, bounce rate, page views, and average session duration), analyze your user behavior, and generate real-time, valuable reports. We leverage Google Analytics reports to improve your CRO SEO efforts and improve conversion rate.
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Heat Maps Testing

Heat maps are useful visual representations of user engagement, interests, and interactions as page visitors navigate your CRO website. We leverage heat map testing tools to determine site elements that are getting ignored or attracting more attention and engagement than they should. Depending on the heat maps result, we make appropriate changes on your call to action button, graphics, content, site layout, and other website elements to ensure your page visitors do not get distracted by unimportant page elements.
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Website Design and Development

Statistics show simplifying form fields and keeping them to a minimum drives up to 120 percent more conversions. Evidently, your website design is a big part of improving conversion rates. How your landing page is structured, where your CTA button is located and where specific site elements are positioned significantly impact your efforts regarding how to lower bounce rate and increase website conversion rate. To enhance your site functionality, accessibility, and usability, our CRO consultant implements web design and development best practices and prioritizes your landing page optimization.
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Search Engine Optimization (SEO)

Minimize your attrition rate and fill your website conversion funnel with integrated SEO and conversion optimization services. Our CRO consultants collaborate with other Tycoono digital marketing experts to create a solid, data-driven foundation for generating qualified leads and converting customers. We perform necessary split testing of your site elements, including CTA button, page content, and keyword targeting, track user behavior analytics and prioritize creating a positive website experience for better ROI and scalability.