Running a business is a game of strategy and competition. The more strategic and competitive you are, the better your chances of success. And if you want to stay competitive as an entrepreneur, it’s important to keep track of the latest marketing trends. So, in this article, I will share some of the digital marketing trends entrepreneurs should embrace.
If you can keep track of these digital marketing trends as an entrepreneur, you may be able to dominate your niche in no time.
7 Digital Marketing Trends Entrepreneurs Should Embrace
#1. User-Generated Content
User-generated content is one of the digital marketing trends entrepreneurs should embrace. It’s a marketing practice in which customers or website visitors create content instead of brands or website owners.
In today’s techy world, most brands share their content on social media platforms like Instagram, Twitter, Facebook, Pinterest, etc.
When you share content on social media, people tend to see you as a thought-leader, have a better impression of your brand, and tend to buy from you.
So, if you want to key into the concept of User Generated Content (UGC), you should develop your brand persona. Start by creating demands and promoting your content to your loyal customers.
Endeavor to share tagged posts on social media, but ask for permission before you share any posts.
#2. Leveraging Social Proof
Social proof is one of the most effective digital marketing trends entrepreneurs should embrace. It proves the degree of satisfaction customers get from using your product or services.
The motivating force encouraging the concept of social proof is the bandwagon effect. The bandwagon effect is a social psychology concept that suggests that customers are more likely to buy your product if others buy it.
If you are strategic in leveraging social proof, it could build brand loyalty and improve conversion rates.
From experience, social proof tends to make customers trust you when buying your products or services.
So, how do you leverage social proof?
It starts with being active on the right social media platform. I mean, the platform where you can easily find your customers.
Try to reach out to them whenever they buy your products or services. And ask them to drop an honest review. It’s important to add the reviews to your website and promote it across social media platforms.
However, building positive social proof is not as easy as it sounds. It takes time and consistent effort.
#3. AI chatbots
AI chatbots are one of the digital marketing trends entrepreneurs should embrace. It’s an intent-based automated computer program designed to approach customer service using a conversational approach. It’s sometimes called a conversational chatbot.
AI chatbots help you to have intelligent interactions with your customers. You can use this AI technology to nurture your leads, increase customer satisfaction, increase your team’s productivity, and show your company’s customer-centricity.
So, using AI chatbots is an excellent way to connect with your audience. After all, 74% of customers said they prefer chatbots when looking for quick answers.
#4. Mobile-First Design
The high percentage of mobile internet traffic worldwide makes mobile-first design one of the digital marketing trends entrepreneurs should embrace.
And if you understand the workings of search engines, you realize that it’s an important ranking factor.
Once you make your website mobile-friendly, search engines can easily index it. The website will also load faster and be more user-friendly.
You can embrace mobile-first design by going through your website content. Compress the images and make your articles very appealing and concise.
Lastly, you can always use Google’s Mobile-friendly test tool to test the mobile-friendliness of your website.
Personalization has always been an important concept in marketing. And it’s one of the digital marketing trends aspiring entrepreneurs should embrace.
Personalization is an approach to marketing in which you focus your attention on your customers and their needs rather than your products or services.
Of course, It makes your customers feel appreciated and understood. Brands that embrace personalization have a way of making their customers comfortable with them. And it helps them to create an excellent user experience.
For instance, Include your customers’ names when sending them promotional emails. If they ask you any questions, respond to them very well. And don’t forget to interact with them on social media platforms.
Additionally, personalization allows you to create customized content for every client—all you have to do is collect your clients’ behavior-based data.
Storytelling is one of the digital marketing trends every entrepreneur should embrace. You can use this strategy to create deeper connections with your target customers.
If you are a good storyteller, you can always market your product and services without appearing ‘salesy.’ It helps you create teaser videos and post your story on social media.
Remember, we live in the age of distraction. And the average person’s attention span on the internet is 8 seconds. So, you have to be an excellent storyteller to get your audience’s attention and keep them coming to your website.
#7. Minimalist Web Design
Minimalist web design is one of the digital marketing trends aspiring entrepreneurs should embrace. Generally, minimalist websites load faster, are easy to maintain, and have high conversion rates.
If you are using a minimalist website, ensure you format your content layout to have white space or visuals. Also, use a site builder and a responsive template to display your website across several devices easily.
These are the 7 viable digital marketing trends aspiring entrepreneurs should embrace. With these trends, you can easily attract more customers, increase revenue, make more profit, and grow your business.