Ecommerce SEO is important for the success of your online store. If your eCommerce website isn’t ranking on Search Engine Result Pages (SERPs), you are less likely to attract customers. And this could affect your sales and profitability. But in this article, you will learn some eCommerce SEO best practices.
If you implement the tips in this article, you can better optimize your website to rank high on search engine first pages.
However, if you need help with ranking your eCommerce website high on Google search, you can contact the Tycoono SEO Team to help you rank your online store.
So, here are 7 eCommerce SEO best practices you should know;
#1. Use Relevant Keywords
One of the eCommerce SEO best practices is to use relevant keywords relating to your products.
Ensure that your customers can find, read, and understand important information about your products like sizes, measurements, colors, and other details.
Again, try to use the exact image of the item you are selling. It doesn’t speak well of your brand when you deliver a product completely different from what your customers saw online.
Sometimes, online sellers may hide their product’s price until a user adds it to the cart. I don’t know why they do this, but I think it’s wrong.
Of course, it won’t affect your website SEO in any way. But most shoppers don’t have the patience to navigate your website looking for prices.
Once they realize that you aren’t displaying the prices of your products, they won’t hesitate to leave your website immediately. And that can affect your bounce rate and sales.
Don’t only focus on keywords. Ensure that your product information is up to date on your website. And whenever there’s an update, don’t hesitate to display such updates.
#2. Make Your eCommerce Website User-friendly
Here’s where most eCommerce store owners get it all wrong. If you don’t make your eCommerce website user-friendly and easy to navigate, it may detract from their shopping experience. That is why making your website user-friendly is one of the eCommerce SEO best practices.
It doesn’t matter whether you sell the most remarkable and affordable products online; if your website is difficult to search and hard to navigate, your shoppers tend to get frustrated and leave.
Funnily, your eCommerce website design is an important SEO ranking factor. Yet, people don’t take it seriously. The truth is, your website’s technical SEO is as crucial as its off-page and On-page SEO.
When your website is poorly designed, it increases the bounce rate. And that will seriously affect your website ranking.
So, make your eCommerce website easy to navigate. It should have navigation options that guide visitors. Also, ensure that the website pages load as fast as possible.
#3. Avoid Cluttered and Complicated URLs
Avoiding cluttered and complicated URLs is one of the eCommerce SEO best practices. Ensure that your website URL is clear and should contain the main keywords you are targeting.
It’s easier for search engines to pick up your URL if it is straightforward and contains the page’s keywords.
Here are two URLs examples to help you understand the difference between complicated and regular URLs.
From the two URLs above, you will realize that the second one is more straightforward. And anybody who sees the URL can interpret that the website sells lawnmowers.
Even search engines can easily interpret the URL and match it with the keywords you are targeting.
But the first URL is complicated, and nobody can deduce anything from it. And it will be difficult for search engines to match the URL with the target words.
#4. Allow Customer Reviews
Allowing customer reviews is also one of the eCommerce SEO best practices. It helps you build trust and boost the conversion rate on your product pages.
About 90% of online shoppers revealed that they are more likely to buy a product that has a review. The reviews may not be 100% positive, but the feedback will give new customers an idea of what they are buying.
So, allowing your customers to give their honest feedback after buying your product builds trust. It also helps to boost your website ranking.
#5. Avoid Duplicate Content
Duplicating content is one of the mistakes eCommerce website owners make. And it could seriously affect your ranking and SEO credibility.
Most times, you may receive a product description directly from the manufacturer of that product. Remember that you aren’t the only person selling the item.
So, whenever you receive such a description, you can rewrite it and adapt it to your brand. Use this strategy for every product on your eCommerce website.
Of course, it’s a time-consuming and challenging process. But if you can do it, you will be outstanding among your competitors.
And it gives you a ranking advantage as most people selling the same product may have duplicated the description from the manufacturer.
#6. Create Unique Content
Creating unique content is one of the eCommerce SEO best practices you can start implementing on your website.
It may be tough to rank for a particular keyword if you don’t create unique content around it.
So, try to write insightful content that demonstrates your expertise and experience in your niche. It gives shoppers the confidence to buy from you.
Some of the most successful eCommerce websites have a blog section where they talk about news, trends, and other developments in the industry.
Content like this will rank your website better and expand your brand to more people likely to buy from you.
#7. Write for Humans, not Search Engines
I get it, you want to impress search engine algorithms with your writing style. But whatever SEO tips you are implementing on your eCommerce website should be focused on your shoppers.
Remember that your customers aren’t robots. So, it’s important to avoid keyword stuffing or writing low-quality articles on your website.
Even though these articles managed to rank, they won’t get you conversions. And what’s the essence of ranking your eCommerce website if you can’t convert your visitors?
Therefore, try to make your content conversational and easy to read. Avoid using complicated words as much as possible.
These are some of the eCommerce SEO best practices. Start implementing them on your website, and you will see the difference quickly.