Email Marketing Services

91% of consumers check their email on a daily basis.

One-third of consumers have purchased products and services from emails.

According to a recent study, every $1 spent on email marketing generates a return on investment of $44.

If that’s not convincing enough then take a look at this fact:

People who buy products through offers generated from an email marketing campaign, spend 138% more than people who do not receive those email offers.

Email marketing is very effective and should be incorporated into every digital marketing strategy.

Implementing an email marketing campaign for your business will allow you to connect with your customers, offer products to your target audience, stay top of mind when your customers think of products and services you offer, and generate additional revenue that wouldn’t exist otherwise.

The Importance of Email Marketing

Here are more reasons investing in an email marketing campaign service is essential:
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Build Customer Loyalty

Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
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Expand Your Business Reach

Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
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Connect With Different Audiences

Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages, and data-driven campaigns based on criteria such as birthdays, regions, and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
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Save Time and Effort

Email marketing for small businesses, franchises, and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allows you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, Tycoono’s email marketing experts can assist you.
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Test Email Campaigns and Drive Strong Results

Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
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Track Your Analytics

Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.

Create direct links with your prospects and clients and foster customer loyalty with help from our email marketing agency. We provide email marketing services for small businesses, Fortune 500 companies, and multi-location companies. Discover how our email campaign services fit in your marketing efforts.

Email Marketing Performance Audit and Strategy

As trends emerge and go, your email marketing strategy must adapt. Our email marketing company performs B2C and B2B email marketing audits to determine factors that influence your marketing success and pinpoint issues that disrupt your email marketing strategy. Our email services cover:

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Program Review

This includes a review of your existing email automation, audience segmentation, email list health (growth/shrinkage), and a comprehensive email marketing strategy review. The goal is to determine the best possible way to improve your marketing results.
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Data Review

Studies show 25-33 percent of email addresses become outdated every year. To ensure you’re working with updated email lists, we set a benchmark for email metrics, review your top-performing and lowest-performing campaigns and analyze unsubscribes and subscriber demographics.
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Campaign and Template Review

Our email marketing experts review your email templates and email campaigns from the past 12 months to get a clear picture of your email marketing performance and engagement. We look into your email design, subject line, and calls-to-action (CTAs) to identify problems and inefficiencies.

LET'S DISCUSS YOUR PROJECT

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