Email marketing remains one of the most effective digital marketing strategies to increase conversion, boost sales, and grow your business. But for your email to get you the desired results, you need to implement a few email personalization techniques.
You may be already personalizing your emails, but you can take a step further. The ability to personalize your emails and make them appealing to your target audience differentiates your emails from every other mail your clients receive.
But let me ask you a question – have you ever wondered why you always want to open an email from a particular sender, regardless of how busy you are?
Oh! That is the magic of personalization. And if you implement these email personalization techniques discussed in this article, every email you send will become irresistible.
Does Email Personalization Still Work?
It’s funny how marketers and entrepreneurs still doubt the potency of email personalization. Well yes, email personalization still works. And it’s more effective than it was in the past.
According to statistics from Hubspot’s State of Marketing reports, 78% of marketers reported an increase in email engagement due to personalization.
When you personalize an email, you focus the content of that email on addressing your audience by name, interest, location, and other details that could increase the email engagement and boost sales.
So, here are some of the email personalization techniques that work;
#1. Collect the Right Data
There’s no way you can personalize your email if you don’t have the correct information about your audience.
You can easily collect relevant information from your audience through a lead magnet. Remember, a lead magnet is any value you offer your website visitors in exchange for their information.
And whenever people want to subscribe to your email list, ask them for additional information like their location, birthday, interests, occupation, etc.
You can easily personalize your email subject lines when you collect the correct data from your audience.
#2. Personalized Subject Lines
Using personalized subject lines is one of the best email personalization techniques. Your email tends to easily convert if you use a very specific subject line.
Here’s what business owners don’t understand about their customers – they don’t want you to treat them like numbers. Instead, they are more likely to engage with your emails if you treat them as individuals.
When you make an effort to personalize your emails’ subject lines, your audience feels relevant. And it will boost your email engagement.
Try to include relevant details of the recipients in the subject line. It could be their names, occupations, purchase, etc.
A well-personalized subject line can increase the overall open rate of your email, increase revenue, and click-through rates.
#3. Use Behavior-triggered Emails
The use of behavior-triggered emails is the future of email marketing. It’s also one of the email personalization techniques that work.
Your audience or customers automatically receive these emails once they meet predefined conditions based on their behaviors, actions, and other signals.
According to a report by Mouseflow, behavior-triggered emails attract about 38.03% open rate, 6.76% click-through rate, 17.77% click to open rate, 0.43% unsubscribe rate, and 0.02% spam rate.
From the Mouseflow report, you will realize that sending behavior-triggered emails can increase your conversion as it allows you to make a personalized connection with your audience.
These emails make it easier to communicate with your customers, help your readers, and possibly extend the lifetime value of your customer.
Try to include behavior-triggered emails in your email marketing campaign; it could get you more results than you expect.
#4. Product Recommendations
Product recommendations are also one of the email personalization techniques that work. Of course, it may seem simple. But when you go about it the right way, it’s effective.
Again, if you go about your product recommendation strategy incorrectly, it can be counter-productive. That is because your audience may feel stalked and irritated when they receive your emails too frequently.
So, whenever you send a product recommendation email, ensure that it’s highly targeted based on your audience’s buying behavior and preferences.
Your email tends to convert better when you use your audience’s visiting data and buying behavior.
Surprisingly, Amazon has been using this technique since 2000, and it’s working perfectly for them. About 30% of Amazon sales are through product recommendations.
#5. Use and Optimize Landing Pages
Your customers are more likely to open your emails if you personalize them; that’s correct. But it is not the ultimate goal.
It doesn’t make any difference if your audience opens your emails and isn’t taking action (buying your product or services).
That is why you need a landing page. Once you engage your audience with the right message, link them to a well-designed and easy-to-navigate landing page to either buy your products or subscribe to your services.
Again, don’t just design random landing pages. Your landing page should relate to your audience and their stage in the buying journey.
#6. Add a Sense of Urgency
One of the best email personalization techniques is to add a sense of urgency to your emails.
Ensure that you include time-limited offers in your emails as it drives engagement and gives your audience the urgency to take action.
#7. Build a Customer Persona
Your customer persona is the representation of your ideal customer. You can use a customer persona to identify your ideal customers’ features and behavior.
The more you understand your buyer persona, the better you can write personalized emails for your audience. And that is why building a customer persona is one of the email personalization techniques you can use to increase conversion and boost sales.
Here are some tips to help you build a customer persona;
- Start by identifying your customers’ needs
- Try to put yourself in the customer’s place (empathy)
- Research to know your customers’ needs and challenges
These are some of the email personalization techniques that work. You can start implementing them today to grow your business.
Tycoono’s Email Marketing Team can help you manage your campaign to yield the desired results if you are too busy to handle your email marketing campaign.
We are highly experienced in email marketing and understand the different techniques to write personalized emails with irresistible subject lines.
