A Large-Scale, Strategic Approach to Digital Marketing
Statistics show that more than 800 companies franchise internationally, and 100 more are added every year. As franchising continues to mature worldwide, local and international businesses face stiff competition and unique industry challenges.
Limited brand visibility, poor lead generation, lack of tools and skills, and insufficient data management strategies — these are some of the biggest factors that impede business growth. As an entrepreneur, you must continuously reconfigure your marketing strategies to meet the different conditions of your target market. Begin by optimizing your multiple-location business for search engines.