How to promote your side hustle
People who just started their side hustle service or business usually don’t have enough of a budget to market their side gig. There are many free marketing tutorials out there but they require so much time and energy that they’re only meant for people who don’t have a full-time job.
However, there are many ways you can promote your side hustle for free. Read on to find out how you can start growing your business without breaking the bank and hurting your career. (See Related: From Side Hustle to New Career)
How to market your side hustle while keeping your full-time job
Start with people you know
The first thing you need to do when starting out is to promote your side hustle services or business. You can start with people you know like family and friends. And the best platform to do this is on social media sites such as Facebook, Instagram, LinkedIn, and Twitter.
For instance, you can advertise your side hustle with an easy Facebook page update. A simple post like introducing your services and explaining them to those you know is a good start.
Word of mouth
Word of mouth or referrals is the simplest way to grow your business when you’re just starting. When your family and friends like your work, chances are they will refer you to their family and friends as well.
When you have customers other than your family and friends, you can also ask them to refer you to people they know. This is by far the easiest and quickest way to promote your side hustle since people trust their loved ones and friends.
Sell your services to online freelancing and job listing sites
Joining freelancing and job listing sites can cost you a little more but only if you want to subscribe to their premium subscription. Nevertheless, registering on these sites it’s a great way to grow your business.
Freelancing sites are a much larger and better environment to advertise your side hustle.
One popular website where you can promote your side hustle for free is Craigslist. On the job listings page, you can find job posts that could match your services.
Here are other popular websites where you can market your side hustle:
Attend networking events
Attending networking events allows you to build connections with other job seekers and potential customers. There are networking events for side hustlers, crafters, bloggers, writers, etc. Just choose an event that won’t affect your full-time job. (See Related: How to Manage a Side Hustle With Your Full-time Job)
You may even learn how to market your side hustle from the people you meet at networking events. Moreover, you might bump into someone who can refer you to people who are looking for your services.
Let’s face it. It’s hard finding clients or customers when people don’t know that you and your services exist. This is why you need to advertise your side hustle. However, to market your side gig as a beginner doesn’t require any budget at all — you only need the help of your family and friends.