It’s frustrating when your Google ads campaigns aren’t yielding any results. It’s a terrible feeling to spend a fortune on Google ads campaigns and not get the desired results. But before you start thinking that your products or services aren’t appealing to your audience, you may be going around the campaign the wrong way? Don’t worry; in this article, you will learn some of the Google ads mistakes to avoid.
By making the right tweaks in your marketing strategy, your campaign will reach the right audience and boost sales. So, as a business owner or entrepreneur, here are 4 Google ads mistakes to avoid.
#1. Not Creating a Marketing Funnel
One of the Google ads mistakes to avoid is not creating a marketing funnel. More often than none, Google ads clicks don’t convert immediately.
Even though Google ads are user-initiated, not everybody that clicks on your ads is ready to buy at that moment.
These people are still on a journey, so you need to nurture them to make the buying decision eventually.
It’s not a smart marketing move to assume that everybody who clicks on your ads will automatically buy. Perhaps, that is why your marketing campaign is not yielding the desired results.
In a nutshell, when users click on your Google ads, it means they are driven by intent. Although they may not buy at that particular moment, with the right strategy, you can convert them.
That is why your Google ads campaign needs to be part of a seamless series of steps that will help you convert prospects to customers.
Typically, your Google ads will come up on Google search results when your prospects search for products or services relating to your business.
And when the user clicks on the ad, it takes them to the landing page. And you need to be creative at this stage.
Your customer’s next action will depend on how you structure your landing page and the user intent.
If the user is looking for an actual quote and is interested in buying immediately, a simple and direct landing page would do a great job.
But people may not want to put themselves on a salesperson’s radar because they aren’t ready to buy just yet. In that case, you will need a lead magnet.
What is a Lead Magnet?
In marketing, a lead magnet refers to any free item or service you offer to your website visitors in exchange for their contact information.
A good lead magnet should solve your audience’s problems, promise them quick wins, be specific, and be highly valuable. It should also be easily accessible and demonstrate your expertise in the industry.
A lead magnet could be an ebook, a checklist, template, swipe file, tool kit, web app, etc., depending on the nature of your business.
But with a lead magnet, you can get the contact information of prospects who aren’t ready to make a buying decision. And you can nurture them over time and eventually convert them to paying customers.
Read Also: 4 Tips for Better Sales and Marketing Alignment
#2. Underestimating What It Takes to Get a Sale
It’s quite funny how marketers sometimes underestimate what it takes to get a sale. And this often affects their campaign performance.
If you want your campaign to perform better, underestimating what it takes to get a sale is one of the Google ads mistakes to avoid.
Your campaign doesn’t end at the launching stage. You need to study your sales process and take note of the percentage of your leads converting to paying customers.
You can easily point out what works better and things that you can improve in the campaign from your observation.
For instance, some business owners keep spending on Google ads without figuring out the lifetime value of their customers.
And without this metric, you can’t accurately estimate how much you need to spend on Google ads to get great results.
It doesn’t make any business sense if you are bidding on a $10 per click keyword to convert a customer that is only worth $100 to your business.
If you don’t understand how to optimize your Google ads campaign for better performance, you can outsource your Google ads campaign to Tycoono Advertising Services.
With our experience in the industry, we will help optimize your Google ads campaign in a way that exposes your brand, boost your sales, and grows your company.
#3. Going Too Big, Too Soon
Going too big is one of the Google ads mistakes to avoid. I know you need to spend money to make money.
But if you aren’t smart about how you spend on Google ads, you may end up not making any money.
If you are a new advertiser, you may be tempted to think that the more you spend, the more sales you will make. Well, that’s a bad idea.
Your Google ads performance has nothing to do with your spending. It’s more of the strategy you use when optimizing the campaign.
I have seen people run tons of ads without setting proper budget limits, yet, their results were far below expectations.
So, it’s important to carry out a thorough analysis of every campaign before launching it. During such analysis, you have to set your budget limit to test out the campaign and note the performance within the first few days.
Check Out: 4 Rookie ECommerce Mistakes New Online Sellers Make
#4. Bidding on Too Many Keywords
Bidding on too many keywords is also one of the Google ads mistakes to avoid. When bidding for keywords, try to be as rational as possible.
If you fall into the emotional trap of bidding on any keyword remotely related to your business, it may affect your ads performance.
In Google ads campaigns, the tighter your keyword list, the better your campaign performance. From experience, most Google ad clicks, conversions, and sales always come from a few keywords.
There are instances when business owners make tens of thousands of dollars a month by targeting less than 20 keywords.
So, these are the 4 Google ads mistakes to avoid when launching your campaign. Take note of these mistakes as they will help you improve the performance of your campaign.
