It is almost impossible to generate any connections between a healthy diet and the concept of Marketing. Health experts say that to optimize a healthy lifestyle, the majority of your diet should come from organic foods, as opposed to processed. Before you question where this is going, take a moment to envision the psychological and physical benefits that would be gained from a 100% organic diet; probably incredible right?
Before you start on your new healthier, organic lifestyle, I want to explain the power of being “organic” for businesses. In the quest to optimize your marketing efforts, the term “organic traffic” simply refers to visitors who land on your site from unpaid (organic) search results. The ability of your business to generate organic traffic is priceless. It allows you to efficiently gain exposure without the need for expensive, processed marketing campaigns.
Can you guess the connection now? As well as huge savings to your marketing budget, organic traffic reduces the time spent on these campaigns, giving you the freedom to optimize other elements of your promotional efforts.
At this point, you are probably wondering the answer to the million-dollar question. How does a website achieve organic traffic? The answer is inbound marketing. Inbound marketing is a marketing methodology that has adapted to the advancements in digital marketing by drawing traffic in, as opposed to pushing a product or brand campaign out, in the hope of attracting traffic. However, like any sector of marketing, the success rate of inbound marketing is determined by the effectiveness and the quality of your marketing channels.
The most effective channels to optimize this form of marketing are search engine optimization (SEO), content marketing, and social media marketing. Every company’s marketing team will focus on a particular channel(s) which they believe is best suited to optimize their respective product or service.
SEO to Drive Organic Traffic
For example, a business selling material products would likely utilize SEO in the most effective way. This starts with the product page. You would do this by optimizing keywords and discovering what problems your product solves and the use cases for it. From there, the product description and title tag can be carefully written to optimize your position on search engines. Unlike other forms of inbound marketing, SEO can require very little content, and the pivotal focus is placed on keyword research, to maximize its effectiveness.
Inbound Marketing Through Effective Content
Furthermore, other businesses may choose to prioritize content marketing to attract and retain specific audiences. These businesses tend to be companies that offer services, giving them limited access to product pages. However, similar to SEO, in-depth research is the key to creating effective content that will really drive organic traffic to your site.
It goes without saying that inbound marketing really is the future for digital marketing. Businesses will simply refuse to use their budget on marketing campaigns when the opportunity to gain traffic organically is available. Therefore, the biggest challenge for today’s digital marketers is finding unique ways to differentiate themselves from their competitors. With the continued growth in technology and social media platforms, the possibilities are endless.