Thought leadership is an emerging trend in content marketing. It’s a content marketing strategy in which your content consistently answers some of the biggest questions in your niche. Before any content gets to the level of thought leadership, it should provide the best answers to your audience’s biggest questions in a style they like to consume. In this article, you will learn how you can grow your business through thought leadership.
Thought leadership approaches every topic from a different and fresh perspective. The goal isn’t just to produce some random content that will attract traffic. Instead, to increase knowledge and expertise that will lead to more innovative ideas.
Every thought leader strives to address some of the biggest questions on the minds of their audience. Surprisingly, you don’t have to possess J.K Rowling or Shakespeare’s writing skills before you can be a thought leader.
It involves your commitment to having a deeper understanding of your niche. Identify your audience’s greatest pains and challenges and develop unique content to solve those problems.
So, here’s how to grow your business through thought leadership.
#1. Find Your Audience
One of the ways to grow your business through thought leadership is to find your audience.
Regardless of your audience’s age range and career type, they always consume content online. So, try to find out the platforms they usually go to learn.
For instance, if you realize that your audience spends more time on YouTube, it would be better to have a YouTube channel to share your content.
However, if you don’t know the type of content your audience likes to consume, you can ask them on social media. It’s easy; just create a poll on social media to know exactly what content they like consuming.
After the poll, start creating engaging content that consistently provides deep answers to their biggest questions.
#2. Figure Out Your Angle
Figuring out your angle is one of the ways to grow your business through thought leadership. It’s important to focus on a particular topic, preferably topics that are related to your business.
For instance, if you are in the SEO niche, share valuable and practical SEO tips for new business owners. And once your tips work for your audience, they will always contact you to help them handle their SEO project.
Similarly, if you are a digital marketer, content on how to get more followers on social media, promote your business on social media, etc., tends to get you more leads.
#3. Pitch Your Topic
Before becoming a thought leader in any niche, you have to publish your content across several platforms. And it’s all starts with pitching your topic.
Depending on your niche, you can reach out to editors on Forbes, Entrepreneur, Inc., the New York Times, etc.
But it’s not easy to get published on some of these platforms. That’s probably because they are very competitive. Several business owners like you want to get exposure for their businesses through the platform.
However, you can start by pitching your topic on less competitive and smaller platforms. These platforms can help you get the attention of editors from bigger websites.
Furthermore, create a profile on Medium and start creating amazing content there. Once you establish your expertise and thought leadership on Medium, other publications may invite you to write for them.
But the most important thing is to ensure that whatever content you are creating is highly insightful. It should solve your audience’s problem and provide a new perspective on the topic.
#4. Remember to Craft Your Thought Leadership Content Carefully
It’s always amazing when you get a response from an editor asking you to pitch a topic.
Remember, it’s a free ticket to stardom through thought leadership. And this could be the opportunity you have been waiting for to grow your business through thought leadership.
Before you start creating your content, study the editor’s instruction carefully and take note of the criteria.
Be thorough with your research, gather as much information as possible. And try to create something unique.
Ensure that every content you publish is solving a particular problem. It should be engaging and appealing to whoever is reading it.
It should be easy and fun to read. Don’t bore your readers with unnecessary vocabulary.
Nobody cares about your vocabulary. All they need is information that can solve their problems. And once you can provide that information any time, you are already a thought leader.
#5. Create Long Term Relationships With Your Audience
One way to grow your business through thought leadership is to create a long-term relationship with your audience.
Thought leadership is not a one-off activity. It requires you to consistently create high-quality content that always meets your audience’s needs.
Regardless of how busy you have become, try to keep the relationship with your audience. And you can achieve this by consistently creating insightful content on your website.
If possible, have your audience sign up for your newsletter. It’s an excellent way to reach out to them constantly.
You can also share content you published on other websites with your audience. Again, give your audience the impression that you are interested in helping them answer their questions or solve their problems. You can do this by responding to their comments and replying to their emails.
There are several experts out there who are reluctant to share their knowledge. They believe that once they share their knowledge, people won’t hire them.
But that is not true. Even though people get the knowledge, they may still want to hire an expert to help them.