Cold emailing is a marketing channel that people often neglect. Surprisingly, it drives the most sales, especially if you are strategic about it. Without a doubt, cold emailing is one of the best ways to generate new leads for your products or services, get more sales, and help you achieve your business goals. In today’s article, you will learn how to write a cold email that gets results.
The beauty of sending cold emails is that they meet your audience where they spend their leisure time – their inbox.
But before you learn how to write a cold email that gets results, let’s quickly look at the meaning of cold emailing.
Read Also: 5 Reasons You Don’t Get Feedback From Your Emails
What is Cold Emailing?
Cold emailing is the act of sending emails to prospects or potential leads with whom you don’t have any previous connection or relationship. It’s like a one-on-one outreach tailored towards building an ongoing relationship with the recipient.
Cold email and cold calling have a lot in common. However, cold email is less intrusive and more feasible.
If you want your cold emailing strategy to produce results, every email you send must be very engaging.
Don’t forget that we live in a fast-paced world. And the average time people spend reading emails is about 13.5 seconds.
So, if your cold email can’t hypnotize your audience within the first few seconds, they may not read it to the end.
So, here are some tips on how to write a cold email that gets results;
#1. Be Authentic
One of the best tips on how to write a cold email is to be authentic. Whoever is reading your email has no previous connection with you or your brand. They know nothing about your business.
Therefore, the easiest way to establish good communication is to be authentic. The email address you are using to send a cold email should be credible and reflect your brand.
Ideally, the email should display your name, the name of your company, and your designation.
Try not to be too robotic or generic with your message. It should be engaging, concise, friendly, conversational, easy to read and resonate well with the recipient.
In a nutshell, your cold email message should be fun, witty, and spell-casting. As tempting as it may be, never use misleading or click-baiting subject lines.
It could hurt your credibility and possibly make your audience report your email as spam.
Before you send the email, proofread it several times. If possible, read it out loud to give you a sense of how natural it sounds.
#2. Establish a Connection
Establishing a connection is also one of the tips on how to write a cold email. Here’s where most marketers always get it wrong.
Unlike what you may think, the aim of sending a cold email is to establish a relationship, not to close a sale.
So, try to be creative with your message when sending a cold email.
Ideally, the first thing you should do is to carry out extensive research on your audience before crafting your message.
Learn more about your audience’s pain points and focus your message around that area.
Of course, your audience receives countless cold emails every day. But when your email message is relatable and addresses their pain points, it makes you stand out.
#3. Tailor Your Message
One of the most effective tips on how to write a cold email is to personalize your message. It’s easier to get feedback from your cold email when you personalize your message.
Personalizing your cold email goes beyond researching your audience. It involves drafting your message in a way that makes your audience believe that you know so much about them.
And when you are drafting a personalized email, try to point out how your product or services can help your audience improve their current situation.
As a rule, never make a cold email message all about you and your product. If you do, the recipient of that email may end up marking it as spam.
#4. Validate Whatever You Are Offering
If you are still wondering how to write a cold email that gets results, always validate whatever you are offering in your email.
Do you know how a potential lead or prospective client sees you whenever you send them a cold email? They see you as a random stranger on the internet.
So, establish in the email that the product or service you are offering is trustworthy and credible.
To establish trust and credibility, you need to provide social proof. Try to include similar projects you have handled in the past and their success rate.
#5. Keep Your Cold Email Concise and Actionable
Keeping your message concise and actionable is one of the best tips on how to write a cold email.
Most times, the recipient of your cold email are busy entrepreneurs who don’t know you or your brand. So, if you don’t make your message concise and actionable, your audience may not read it.
Write short messages and include clear directives, and possibly state the objective of sending the email in the first place.
#6. Communicate The Value First
Never make your cold email sound ‘salesy’ at the beginning. It could make the recipient of the email lose interest immediately.
If you communicate value at the beginning of your email, your audience will be eager to buy whatever you are selling at the end.
Generally, people love to buy things. But they don’t like you to sell anything to them. If you understand and harness this strange psychology, your cold emailing strategy will get you more results.
These are some of the tips on how to write a cold email that gets results. If you implement these strategies, your conversion rate will increase.
