The ability to write an email that will cast a spell on your client is an uncommon gift. With so many social media channels out there, email still remains the most popular and effective method of business communication.
Hey! Don’t get me wrong, casting a spell on your client in this context refers to the ability to write an email that triggers their emotions or greed (depending on what you are selling).
In a 2017 study by Radicati, there are over 3.7 billion email users throughout the world. And an average of 269 billion emails is sent and received daily. This shows that email is effective, but not everyone can write an effective email to get a client to take action.
You may keep losing clients if you send emails that don’t appeal to their emotions. The average human being has an attention span of 8 seconds, 1 second less than that of a goldfish with 9 seconds, according to a study by Microsoft.
So, clients will judge your emails in the first few seconds. When clients receive unattractive emails, it tells them that you are unbothered about their situations. Nasty emails show you can’t solve their problems, so why should they take action?
Imagine spending a great time to write an email to your client, and when you click send, you never get any response. Days turn into weeks, weeks into months, and yet the client didn’t take any action. The client may not have opened the email because the headline is unattractive, or the email was opened, but the content was so unappealing that the client deleted it immediately. You surely don’t want to be this type of person.
To get your client to take action, you need to keep them happy. Good emails are important because it could mean;
- More sales for your business
- More money for you
- Less time-wasting and back-and-forth hassles
What would it mean for you if you know every email you send out will get your client to action? More money? More sales? Then you have to read the tips below before writing another email.
Here are five tips for writing an email that will control your client like a spell and get them to take action
1. Your subject line must be compelling
The first impression matters a lot, and that is your subject line. It is the first contact your client will see when they receive your email. A recent survey revealed that 33% of emails are opened based on the subject line alone.
If you want your email opened and read, your subject line should make a great first impression. Keep your subject short and concise; because most email programs cut off long email subjects, and your recipients won’t see it, ultimately.
Use enticing language, teasers, and announcements to get your clients to click through and read. If the subject line arouses their interest, they are more likely to open and read the email. Also, do not be overly promotional so that you don’t appear spammy. Once you get the subject line right, then you can move on to the email content.
2. Personalize your email
Avoid the mistake of making your client feel like a faceless number. Every client wants to feel important, especially if you want them to take action; it is your job to make them feel important. So, it is essential to address your client and greet them in a personal way.
Writing emails in the second person is one way to make your client feel important. Focus on ‘you’ to make your client feel like the center of attention. Make them feel special.
When you personalize, the next thing is to make your entire content brief and friendly.
3. Keep it brief and friendly
One common mistake in email writing is trying to plug too much information into an email. This can make the content too long, and it may bore the client.
Sure, an email has to contain relevant information for a client to take action, but cramming too much in one email can be a turnoff.
Try not to waste your client’s time. People only spend about 15-20 seconds reading an email, so employ a brief, sweet, and straight-to-the-point approach.
If there’s a lot of information to fit into one email, see the next tip for deciding what to keep and cut down.
4. Only add relevant information and clear calls to action
Before you sit to write an email, you have to find out the ‘who, where, why, when, what, and how.’
Every email you write and send has to provide answers to these important questions.
Say you have a sale to push on your website on Friday; you have to tell ‘what’ the sale is about, ‘where’ the sale will happen, ‘when’ it will happen, ‘why’ they should take action, ‘who’ is providing the sale, and show ‘how’ it is done.
If you miss any of this information, your client may get lost and not take any action.
It is also important to have a clear ‘call to action.’ If there isn’t one in your email, how can your clients take action?
Now that you have your email in order, the last thing to do is proofread and crosscheck.
5. Ensure you proofread and check your grammar
Do you know how embarrassing it can be when you click ‘send’ and discover typographical errors or misspellings in the email you sent?
The worst type of error is typos because they can make your email look unprofessional and can even trigger a spam alert to ensure your email ends up in the spam box.
Make sure to edit and proofread your email at least twice to get rid of errors like typos, and polish it well before sending it out to your clients.
Knowing how to write an effective email is important to your business goals. Sending out great emails will help you build trust and connect with your clients, and it will lead them to take the action you desire.
Now that you know what to do when writing emails that will get your clients to take action, you can finally send your email out.