There’s been so much talk about the metaverse in recent times. Some experts even opined that metaverse is the future of the internet. Amidst the information about the metaverse on the internet, there are a few misconceptions. In today’s article, we will discuss some misconceptions about metaverse marketing.
I once read somewhere that the metaverse is like a bubble that will explode someday. Wait!!! Did someone actually believe that?
Oh no! They have ruined the entire idea of the metaverse…
Metaverse is not a bubble that will explode; rather, it will be part of our everyday life.
But one thing is for sure – the metaverse and web 3.0 will work together to bring about an amazing future of endless possibilities.
While you reflect on these possibilities, let’s quickly look at the 7 misconceptions about metaverse marketing that aren’t true.
#1. Facebook owns metaverse
One of the most common misconceptions about metaverse marketing is that metaverse itself is owned by Facebook.
Perhaps, it’s because Mark Zuckerberg rebranded Facebook to Meta that’s why people believe that the entire idea belongs to Mark.
But in reality, the metaverse is not owned by Facebook or the Meta platforms.
Of course, the social media platform aspires to play a major role in developing and shaping the future of Virtual Reality.
Interestingly, Facebook had taken a significant step by developing and utilizing the meta technology to its full potential.
Despite Facebook’s role in reshaping the metaverse, you need to understand that it doesn’t belong to anybody.
However, experts have already predicted that Facebook may dominate the Metaverse platform due to its innovative tech ideas.
In fact, the concept of metaverse is not entirely new. But facebook popularized it.
#2. Metaverse Will Replace the Real World
One of the misconceptions about metaverse marketing is that it will replace the real world. But that is not true. There’s no way metaverse can replace the real world.
If we go by the trend of how metaverse is currently used, you will realize that it lives more in the world of gamers.
So, it can’t replace the real world. In fact, the metaverse itself needs the real world to function.
You may argue that e-commerce is fast replacing physical shops. That is true. But that doesn’t mean that metaverse or virtual reality will replace our world.
Read Also: Beginner’s Guide to LinkedIn Marketing
#3. The Application of Metaverse is Limited to Gaming
Yes, most of the activities of the metaverse are related to the social gaming world. But it goes beyond gaming.
It may surprise you to know that most popular retail brands are embracing the metaverse as the future of the internet.
From the recent trends, metaverse will revolutionize how customers connect and interact with brands. It may also provide platforms for more.
And futuristic brands will definitely strengthen their expertise in building magical worlds with metaverse.
They will have libraries of 3D content and layer digital enhancement onto their physical offices.
For instance, in 2021, NVIDIA created its own version of metaverse called – Omniverse.
During their 2021 annual GTC event, the company announced that engineers and designers could use Omniverse to build digital twins for a true-to-reality simulation environment.
#4. Metaverse is a Fad
One of the misconceptions about metaverse marketing is that it is a fad. At the moment, several brands are developing metaverse, and they are massively embracing the idea.
Of course, there may be early challenges like interoperability when users switch between different worlds.
Up till this moment, companies that are working on these different worlds have an open standard.
But there are not many collaborations between these companies. Perhaps, it’s because no company is willing to give up its intellectual property rights.
Because of this, people are still in doubt about the potential of the metaverse. Some even believe that it’s a passing trend.
But since more brands are embracing the concept and taking action to develop their own metaverse, you can’t call the entire concept a fad.
#5. Metaverse is a One Size Will Fit All
One of the misconceptions about metaverse marketing is its fit-all concept. While metaverse has different applications in our daily lives, it’s not one size fits all.
So, before any brand launches its metaverse, it’s advisable to define its metaverse role. This will help them to plan their services and experiences accordingly.
Once brands define their role within the metaverse, they can have their open platforms, user-based, and advertising.
One thing is sure – what works for brand A on the metaverse may not work for Brand B.
#6. You Can Only Experience Metaverse in Virtual Reality
There’s more to metaverse than virtual reality. Although most people still believe that you can only experience or access the metaverse when you wear the Virtual Reality helmet, it’s not true.
Metaverse will be accessible from your smartphone, computer, laptop, virtual reality, glasses, and augmented reality.
#7. The Metaverse is Fantastic
Most content about the metaverse has always focused on the positive features. People seldom talk about its potential limitations.
Of course, it can be really tempting when you think about the amazing application of metaverse.
You can use it for social interactions, games, concerts, sports, entertainment, etc.
But the question now is – what value is metaverse actually adding to our daily lives? What if there are other creative ways of applying metaverse in our daily lives?
Can this concept guarantee our privacy? Is it really worth developing a technology that actively separates us from the actual world?
Many questions are yet to be answered. And if you philosophize about them, you will realize that metaverse itself is not as fantastic as it seems.
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