Pay Per Click Advertising

Attract more leads and gain maximum brand exposure

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

Tycoono Digital Marketing Agency is a trusted leader in pay per click internet advertising. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness, and reach their goals.

Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders, and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you. Just ask.

What Are the Different Types of PPC Ads?

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Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
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Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
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Social Ads

Social media paid advertising is the fastest-growing segment of pay per click (PPC) or cost per click (CPC) advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn, and Twitter. They are programmed to reach prospects based on their hobbies, networks, and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly targeted customers.
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Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
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Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.
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In-stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos, and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
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Gmail Sponsored Promotions (GSP)

Gmail-sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
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Local Services Ads

Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers, and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
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Amazon PPC Ads

Amazon Advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform’s key locations. At Tycoono, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.

Why PPC Marketing Works For Your Business

Boost Your Brand Recognition and Scale Up Quickly
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Low Barrier to Entry

Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.
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Improved Brand Visibility

Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.
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Granular Targeting

Serve targeted messages to your ideal customers based on their search behavior, online activities, and preferred platforms. Pay per click services prioritizes the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location, and other demographics.
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One-time Campaign Promotions

Don’t have the budget to implement ongoing digital marketing efforts? Pay per click services allows you to launch one-time campaign promotions and run short sales cycles. Pay per click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.
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Quick Experimentation

PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.
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Fast Results

One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.