Nothing breaks your heart better than waking up in the morning to see your website ranking drop drastically. It’s every website owner’s nightmare. Search Engine Optimization is one of the best strategies to expose your business to the right audience. However, it’s a long process that requires you to be strategic in every step. In this article, you will learn some of the possible reasons why your Google ranking drops.
If you notice a drop in your Google ranking, don’t panic. It could be due to technical issues. So, try troubleshooting your website using the following steps;
- Use another service to check your ranking
- Update the data of your rank checker by uploading the page
- Evaluate the site to see if it’s just a few pages or the entire page.
- Check your ranking manually.
If the situation remains the same after trying the above steps, here are some possible reasons why your google ranking drops;
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#1. Algorithm Changes
Algorithm changes could be one of the reasons why your Google ranking drops. Google and other search engines regularly introduce updates to make research results more relevant to users.
And these changes are often at the detriments of business and website owners. Simply put, Google updates are every website owner’s nightmare.
For instance, in 2021, Google has reeled out several updates which affected most websites ranking. Some of these updates are;
Passage Ranking Update (February 2021)
Google Passage ranking update is one of the major algorithm updates in 2021. The update allows Google to use artificial intelligence to index your web pages and individual passages like sentences and paragraphs.
What the passage ranking update does is answer precise queries. And it reduces the stress of going through relevant web pages to search to find answers.
About this Result Update (February 2021)
This Google update also dropped most website rankings. It provides additional context to search results. And this will allow you to determine which result will be more helpful to your research query.
Some of the information the “about this result update” shows users are;
- When Google first index the website page
- How secure is your connection to the site
- Which of your search terms appeared on the page
Other Google updates in 2021 that possibly dropped your website ranking is; product reviews, MUM, link spam, mobile-first indexing, page experience, page title.
#2. Natural Changes
One of the reasons why your Google ranking drops is natural changes. There are instances when a drop in your website ranking is due to natural changes like your product or services are outdated, or the demand for your services is seasonal.
For instance, if you are into seasonal businesses like Christmas ornaments, snow ski equipment, vacation cottages, lawn care services, snow removal services, etc. Because these services are seasonal, your website ranking may drop a bit during the offseason.
In a situation like this, there’s little or nothing you can do. But you can add other services that will make your website active throughout the year.
For instance, if you sell Christmas ornaments, try to include other ornaments your customers may need every other day.
You can use Google trends to search what your audience is interested in at that moment and start offering that service during the offseason. That way, you will keep your website active and make it relevant to Google Algorithms.
#3. Google bans your website
Violation of Google terms and conditions could be one of the reasons why your google ranking drops.
Once there are manual and algorithmic penalties against your website, it would affect its ranking on Google.
Google may penalize your website for any of the following reasons;
- When you always plagiarize other people’s content.
- If there are hidden redirects on the website.
- Doorways with low-quality content that redirect people to other pages.
- Automatically generated content
- Keyword stuffing, etc.
If your violations of Google rules are minor, the sanction may be Google rank dropping in a few individual pages.
However, if you break a major rule, your web page or the entire site may disappear from the index entirely.
While manual penalties are preventable, it may be challenging to prevent algorithmic penalties. Algorithmic penalties on your website are triggered by the introduction of a new Google algorithm.
Several big websites ranking high on Google Search Engine Result Page (SERPs) are now in the bottomless pit of Google ranking because of algorithmic penalties.
#4. Competitor’s Improvement
You are not the only one trying to rank high on Google result pages. Your competitors are also struggling for the first page of Google ranking.
So, if you seem to be comfortable with your current ranking position and spend less time on your SEO, your competitor may outrank you. That could be one of the reasons why your Google ranking drops.
You can use websites like versionista to monitor changes in your website ranking. It will give an idea of what your competitors did differently that made them outrank you.
#5. Server Issues
Sometimes servers not working effectively could be one of the reasons why your Google ranking drops.
Some of the server issues that can affect your Google ranking are;
Caching: When too much data is stored in your cache, your server may not be able to cope with the volume. And this could make the server malfunction and slow down your website speed. All these can affect your ranking.
Long Server Response: Due to recent Google updates, an average server response time shouldn’t be more than 500 milliseconds. And when it takes time for your server to respond, the bot may not crawl some of the pages.
These are some of the reasons why your Google ranking drops. Once you notice any unusual drops in your Google ranking, don’t hesitate to consult an SEO expert.