Small business Saturday is a novel idea of American Express. This event’s essence is to boost small businesses across the United States by encouraging consumers to shop locally and from small businesses online. Small business Saturday takes place every November, and it has been a recurring event since 2010. In this article, I will share with you some small business Saturday Ideas to get more sales.
Small business Saturday allows small businesses and startups to compete favorably in their niche. The event exposes your business to more people locally and online, reconnects with your customers, and boosts sales.
In 2019, 110 million shoppers participated in the Small Business Saturday event, and they spent about $19.6 billion dollars. Yeah, you read that correctly; small businesses in the US made about $19.6 billion dollars from the 2019 small business Saturday event.
Interestingly, your business can generate more revenue in the next event. But you need to have the right Small Business Saturday Ideas. Otherwise, your business can’t compete favorably with other small businesses coming to the events.
So, here are some of the small business Saturday ideas to get more sales and possibly make more profits.
#1. Have an Online Presence
Having an online presence is one of the best small business Saturday ideas you can use to get more sales. While shoppers are encouraged to shop locally during the event, some may still want to shop with smaller businesses online.
So, try to have a functional website for your small business. Ensure that the information you have on your website and social media platforms are correct. Whenever you update your business information, try to reflect the changes on your website or social media profile.
Furthermore, ensure your business website is optimized, your promotional campaigns are well displayed, and ensure you have a functional payment process. These will make it easier for shoppers to buy from you.
#2. Promote Your Products or Services on Social Media
Social media is one of the best marketing tools for any business. And it’s a perfect platform to drive more sales during small business Saturday events.
Interestingly, most social media platforms enable you to promote your products to diverse demography. And you can promote your products or services to people online to people who are close to your location. You can also use demography like age, gender, etc., to promote your business.
You can also work with social media influencers in your niche. They have a large following across social media platforms, and they can easily promote your products or services to their audience.
If you are strategic about promoting your products on social media, you can create a large customer base and brand presence. And this will make your brand discoverable online when shoppers are searching for products in your niche.
You can also use hashtags, keywords, and ads to gain more attention and customers your way.
#3. Utilize Free Resources
America Express didn’t just start a Small Business Saturday event; they also provide small businesses with free resources. They offer free signs, web badges, email templates, posters, and several other marketing materials that will help expose your brand to more audiences.
You see, American Express is doing the hard work for you already. But you have to utilize these free resources to your advantage. Download these materials, customize, and use them to promote your business during small business Saturday.
Again, it’s not just about downloading and customizing free resources. You must learn to use them strategically. Brainstorm with your marketing experts and develop the best strategies to promote your business during the next Small Business Saturday event.
#4. Extend Your Business Hours
One of the best Small Business Saturday ideas to get you more sales is to extend your business hours. Remember that this event only happens once a year, and it’s essential for you to take full advantage of it.
So, try to extend your business hours to enable you to get the patronage of late shoppers. If your closing time on Saturdays is 5 pm, you can extend it to 9 or 10 pm.
You can also check the event in your business location that night and plan your closing time accordingly.
Again, notify your audience or customers online that you are extending your business hours to enable them to do late shopping.
#5. Prioritize Customer Service
The whole essence of Small Business Saturday is to reconnect with your customers and boost sales. Always have this in mind.
Try to focus on retaining at least 80% of customers who patronize your business during the event. And the easiest way to achieve this is when you and your entire team prioritize customer service.
Before the event, try to give your staff the necessary customer service training to create a great impression about your business.
Trust me; if you can consistently connect with your customers and create personalized experiences for them, your brand will always stand out in a crowded niche.
Even though online shopping is the trend, customers always take in-store experiences better. And if you can personalize every customer experience, you will get their loyalty.
It’s actually easy to give your customers a personalized experience. All you have to do is have a brainstorming session with your staff before the busy weekend.
Think of possible scenarios that could come up during the event and provide your staff with the right tools and orientation to solve problems and possibly help customers visiting your shop for the first time.
In a nutshell, make every customer feel special and appreciated. And you will have them in your hook even after the event.
So, these are some of the Small Business Saturday Ideas to get more sales for your business.
Small business Saturday is a yearly opportunity to connect with your customers and boost your sales. Put in more effort and make it worth a while.