Social Media Management

Social Media Management Services

Use social media effectively to improve search results & your reputation

Here are 7 Ways to Engage Your Audience on Social Media

Tycoono Social Media Management Services help your business grow and expand its reach through increased website traffic, brand awareness, and relationship management.

71% of internet users are more likely to purchase from a brand that they are following on a social networking site, such as Facebook, Pinterest, Instagram, or LinkedIn.

Social media is considered the second-most effective form of digital marketing, yet more than one-third of businesses have no social media presence at all. This is largely due to small businesses not having the time or resources to invest in social media marketing.

Let Tycoono’s Social Media Management experts drive your social media efforts to help increase followers, maximize brand awareness and gain revenue. Our experienced team can turn your business vision into a cohesive social persona for your brand.

Why Invest in Social Media Marketing?

Although social media platforms are free to set up, they require careful planning and timing. By having Tycoono’s social media management experts manage your online social media profiles or business pages, you can free up your time to concentrate on building a community around your brand and focus on selling.

Comprehensive Profile Review

We provide detailed suggested changes to optimize organic exposure. How a profile is setup is weighed heavily in Facebook/Instagram’s formulations. It is imperative that you have a team of social media management experts to show you how to optimize your setup.

Content Calendar

We will provide content-type suggestions based on what we see working best in your industry. We will build it out along with a recommended posting schedule.

Social Keyword / Hashtag Research

Your hashtagging strategy is crucial for gaining as much organic exposure as possible. We have found our hashtagging strategy in addition to growing your organic social exposure also compliments SEO via social signaling whenever we are posting content that links back to your site.

Best Practices Writeup

We will provide an official write-up of social media best practices specifically for your industry.

Paid Ads Strategy Development

We will develop recommended copy and graphic suggestions as well as targeting recommendations that can be utilized under a social media paid ads strategy.

Development of Brand Voice and Tone

Brand voice and tone are maintained through consistent posts about the same general topics. We help you stay relevant by posting during times when your followers are most active. We make sure you respond to anyone who messages you within 24 hours via automated messaging and let them know someone will be with them soon to help address any concerns or questions.

Content Curation / Repurposing Content

Using content in the form of articles/videos from your site will do better than pulling articles/images/videos from other pages on the web or on social media. It is important to post to the native platform we are working in and either reuse informative content or use what others have published, giving credit where it is due. Repurposing content is a great way to establish credibility and may help turn your brand voice into an authority in the industry.

Posting (Testing day/time)

Posting when your audience is active is extremely important. Take Twitter for example; the average life of a tweet is 18 minutes and most retweets happen within 7 minutes. This means users in this space are living on the social platform, see something happen, and then share it as a part of what they are interested in. Understanding when to post/tweet/reshare is critical to a campaign’s success and will continue to be tested for the best results across the entirety of the business.

Community Engagement

When you have an established and active following, it’s important to stay connected with them. The worst thing you can do is “deliver and disappear.” We will keep your brand humanized by answering follower questions, adding value to conversations on your posts/page, liking and commenting on follower-shares, asking questions to promote conversation, and more. We will work with you to create a generic FAQ (with answers) for your audience in case they ask questions that require your expertise.

Additional Deliverables You May Need

Content Extras

Tycoono can create content, such as images, videos, blogs, etc. Videos can be edited, clipped, or created. Images can be branded, texted, or slightly modified. Blogs can be created or edited.

Contests / Giveaways

Depending on the platform, different software and tools are used for contests and giveaways. Facebook, for instance, has specific requirements on what you can run and how you run them. An example of this is that you cannot count a submission based on a ‘like’ and you cannot force others to share your promotion or giveaway as a way of getting more votes. While these giveaways are possible to do off of a website or direct traffic to a page, certain guidelines must be met before proceeding. Tycoono’s team of social media management experts can help you put a plan in place to do contests and giveaways efficiently, within the scope of the platform, and with the right tools.

Industry and Tactical Analysis

We research what is trending in your industry along with who the social influencers are. By studying your audience to understand what content they engage with, we can determine which type of content to post onto your page and what types of strategies work best with them. At least 50% and at most 95% of your posts should be created by your brand. We will also establish social media goals and measurable objectives for each social profile.

Campaign and Strategy Development

Social media campaigns are highly successful for increasing brand awareness and audience engagement. Promoting giveaways or contests will get people to your website, get people talking about your brand, give your audience an exciting experience, help you collect lead information (Email addresses), and more. This includes strategy development for non-giveaway campaigns such as a series of posts surrounding a specific tactic. You could also call this the “ideation” deliverable. This includes the implementation/execution of the strategies as well.

Creating a New Social Profile

If you aren’t on a social channel that your audience is participating in, then we will set up, create and get this social profile up to speed for you. This also includes instructing you on how to use the new platform.

Monitors Brand Mentions

We monitor and report on brand name mentions across all public social media sites and blogs, so we can determine how we want to respond to people who may not be tagging your social media profiles when talking about your brand. This is an excellent way to turn a bad experience into a good one, or a good experience into a great one!