SOCIAL MEDIA PAID ADVERTISING

content marketing, Social Media Marketing

Our proven and effective strategies bring outstanding results. For example, we designed and ran a Facebook advertising campaign that brought a 73% increase in overall audience, and an exceptional 328% increase in total brand mentions. We achieved these results with just one 30-day ad campaign!

 

Tycoono delivers Social Media Marketing services that help your business grow through increased website traffic, brand awareness, and high-converting ads that lead to sales.

71% of internet users are more likely to purchase from a brand that they are following on a social networking site, such as Facebook, Instagram, LinkedIn, or Twitter.

Social Media platforms have become powerful online marketing resources for companies and brands alike. By allowing Tycoono to manage your social media marketing, we can exponentially increase exposure and interest in your business.

WHAT IS CPC AND SOCIAL MEDIA MARKETING?

content marketing, Social Media Marketing

WHAT IS CPC?

Cost-Per-Click (CPC) is the phraseology used for social media platforms like Facebook, and others. It is where paid ads are placed on these social media networks. With CPC, you only pay for clicks, or when a user clicks through to your desired landing page. It’s a way of buying immediate traffic to your website vs. earning visitors through an organic method, like SEO, which can take over six months to see results.

 

WHAT IS SOCIAL MEDIA MARKETING?

Social Media Marketing is a type of advertising strategy where paid ads are done through social media platforms. This type of strategy is used by businesses that want to improve their online presence and increase the chance of targeting the right customers at the right time.

  • On average, companies that effectively use social media advertising increase sales by 23%. However, by creating shareable paid ads that people can share on social media, you can increase sales by 5x!
  • Drive traffic to your website instantly with social media paid ads.
  • Put your brand in front of customers immediately.
  • 81% of social media users make purchases directly on social media.

FREQUENTLY ASKED QUESTIONS

WHY DO I NEED CPC OR PPC IF I HAVE SEO?

 

Any SEO campaign done in a safe, organic way, will take some time to rank. A business could utilize CPC (PPC) to advertise on social media to gain traffic immediately, while your SEO campaign is still gaining momentum.

One similarity to SEO is that by creating shareable social media ads, you can spread word of mouth exponentially. In other words, you are paying for immediate traffic today through your paid ad, but because you have also made it shareable, your audience can share it with their audience, and so on. This means that you can potentially attain 5x your reach on any given social media advertisement. In this way, you achieve organic growth through CPC (PPC) social media marketing.

FACT:

Unless you are trained in running a CPC (PPC) management campaign, you should outsource it. Some social media platforms make it easy to boost posts, but running an actual ad campaign takes experience and special skills to optimize for conversions and return on your investment.

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