Backlinks are links in other people’s websites pointing to a page on your website. Backlinks are crucial SEO ranking signals because they serve as endorsements from higher domain websites to your page. If you build backlinks the right way, your website will rank better in search results. In this article, you will learn some of the strategies for building high-quality backlinks for your website.
Backlinks are essential triggers for Search Engines Algorithms. And it could be an effective strategy for growing your website if you do it the right way.
Let me give you a typical backlink scenario.
Let’s assume you have a digital marketing blog – xyz.com. And you write a high quality and insightful article on the topic “7 SEO trends in 2022,” which happens to go viral.
After which, a more reputable website (abc.com) in the same niche saw your article and linked it when writing about related topics. This automatically creates a backlink to your post on xyz.com.
And because abc.com is a reputable platform, many other websites will link back to them. This will both expose your brand and help you rank high on search engine results.
So, here are 5 strategies for building high-quality backlinks;
#1. Be a Source for Reporters and Bloggers
One of the best strategies for building high-quality backlinks for your website is to become a news source for reporters and bloggers.
It’s simple logic – if you want your website to rank high on Google, you need to build backlinks from authority news sites and blogs.
Funnily, this strategy is easy, all you have to do is to sign up for HARO (Help a Reporter Out).
HARO is a platform that gives reporters great database sources for upcoming stories to get valuable coverage.
It’s an important public relations platform that connects bloggers and journalists to sources in exchange for backlinks.
Let me remind you that being a source on HARO takes hard work and consistency. But if you are strategic about this approach, it’s one of the most effective ways to help you build high-quality backlinks.
After reading the rules, the next step is to click on signup. Fill your details on the data form, and submit.
#2. Publish Skyscraper Content
One of the most effective strategies for building high-quality backlinks for your website is to publish skyscraper content.
Skyscraper content technique is a content marketing strategy for link builders. The technique is a bit easy. Find content related to your business with social popularity and rank well on search engine results.
Try to reverse the engineering of that content. Study it to see the websites that are linked to it and those that share it.
Once you are done studying the content, create something better and more insightful. And replicate its distribution strategy by contacting those who linked and shared the original article.
#3. Build Links From Outdated Resources
Building links from outdated resources is one of the strategies for building high-quality backlinks for your website.
It’s straightforward. Search for websites in your niche that have:
- Changed their URL
- Changed their names
- Stopped offering a service
- Stopped updating their resources
- Or shut down.
Once you identify the URL you want to work with, find websites that still link to the old and outdated URL.
You can use the Ahref backlink checker to get the websites linking to the outdated resources. Only focus on sites with high domain authority.
Reach out through email to the selected websites and get your links. You can send them an email like this;
I was researching the latest trends in digital marketing earlier today, and I saw your insightful article.
However, I realized that you mentioned XYZ Advertisers on the page.
As you may have heard – XYZ Advertisers recently went out of business and shut down their entire website XYZ.com
You may want to remove the URL from your article.
Here’s a screenshot of where the link is located on your page.
Again, I recently published an article titled Digital marketing trends to Watch out for in 2022. xyz.com/digitalmarketingtrends2022
It would be a great addition to your page.
Regardless, keep up the excellent work.
#4. Publish Ultimate Guides
Publishing ultimate guides is one of the most effective strategies for building high-quality backlinks for your website.
Ultimate guides are lengthy evergreen content that provides valuable and unique insights on a particular topic.
Regardless of when you publish your ultimate guides, they will always be relevant. But you need to update them once in a while so that the information will be current and relevant to users’ search intent.
Several search engine ranking studies revealed that lengthy content is likely to perform better on search results than short articles.
And when you take your time to create high-quality content that gives detailed guides on a particular topic, people tend to link to your content whenever they write related topics.
#5. Authority Resource Page
Publishing your content on authority resource pages is one of the most effective strategies for building high-quality backlinks.
These are pages created to link out to other websites. And can help boost your website ranking.
But you have to search for authority pages that you can link to your website. Most times, people don’t call their page authority resource page.
That is why you have to search for terms like “helpful resources” link building, “useful resources” link building, etc.
Once you search any of these terms on Google, you will get a list of link-building resources.
The next step is to reach out to a few of them through email to ask for a link. You can send an email like this;
I was searching for articles on “Frequently Asked Questions about Voice Search Optimization” when I came across your resource page (Including the title of the page).
I realized that you have a section dedicated to “Voice Search Optimization.” Coincidentally, I recently published an insightful guide on this topic. It might be worth adding to your page.
Talk to you soon!
In a nutshell, the more you personalize your outreach emails, the more backlinks you get.
Tycoono SEO team can help you boost your search engine rankings through a robust link-building strategy.