Google Scholar is a great place for content ideas. It’s an academic search engine that allows you to find articles and citations on any topic of your choice. You can use it to search for articles related to your niche and add them to Google scholar’s library. In this article, you will learn some of the strategies for using Google scholar for content ideas.
Interestingly, anybody can use this tool, including marketers, academics, or others who want to do research.
And what you need to start using this tool is the keywords you want to search for and a Google account.
You may think sourcing content ideas from Google Scholar is not necessary. But it will help you create high-quality content that builds trust and positions you as a thought leader in your niche.
Creating unique and insightful content remains one of the best ways to promote your business.
Statistics revealed that content marketing generates three times as many leads as traditional marketing, and It’s 62% less expensive.
So, here are 6 strategies for using Google Scholar for content ideas.
#1. Search by Year to Find Trending Topics
One of the strategies for using Google Scholar for content ideas is to search by year. The tool has an advanced search feature that allows you to find trending papers by year.
The search by year feature is beneficial when you are looking for a recent paper on a topic. With this option, you can access newer articles that reflect current trends in your niche.
For instance, if you want to write recent content on Online Advertising, you can narrow down research topics on Google Scholar to a specific date.
When you use the ‘search by year’ feature, you can easily find the most recent resources on the topic you want to write about. It will also give you an idea of what your competitors are talking about right now.
#2. Explore Articles That Are Related to Your Topic of Interest
Exploring the related articles option is one of the strategies of using Google Scholar for content ideas. The option enables you to search for articles similar to what you already found. This approach will help you generate more content ideas.
It’s easy. All you have to do is search for any topic idea on the Google Scholar search bar. And click on the related articles link below the search results.
You can also use this feature to find frequently searched keywords related to the main topics.
For instance, if you search for “Digital Marketing Strategy” in Google Scholar right now, several articles relating to digital marketing strategies will come up in the search results.
These related articles will inspire you to come up with more insightful content ideas.
#3. Explore the Most Popular Articles and Publications
One of the most effective strategies for using Google Scholar for content ideas is to explore the most popular articles and publications.
This feature allows you to browse the top 100 publications in a different language. And you can order it by five years’ h –index and h-media metrics.
You can use the feature to know which articles were cited more often and who cited them. The h-index also has an option that allows you to see the article and citation metrics.
The h-index represents the highest number of articles in the publication that have been cited the most.
Once you explore popular publications, the articles they cover, and the frequently cited authors, you will get enough inspiration to come up with great content ideas for your blog.
#4. Narrow Your Results by Field
Google Scholar has an advanced search feature that allows you to limit results to specific fields of study.
With this feature, you search for keywords, phrases, and places where they occur. It also allows you to segment your results based on authors, publishers, and dates.
And marketers who want to focus their content marketing strategy on a particular area will find this feature handy.
For instance, if you want to write an article about the digital marketing strategies that work, you would enter “digital marketing strategies” in the keyword search box. You would also enter “digital marketing” in the phrase search box.
This will limit your search results to articles about marketing strategies within the digital marketing niche.
#5. Inform Your Search With Keywords Research
One of the most effective strategies for using Google Scholar for content ideas is to inform your search with keywords research.
More often than not, Google Scholar content features its keywords at the beginning of the search result.
So, with a little bit of creativity, you can come up with excellent content ideas based on the keywords. And if you already have a keyword in mind, you can use the search results to generate more keywords.
The beauty of this feature is that it helps you develop unique concepts to make your article seem novel and interesting.
This approach works better if you have your keywords researched before searching them on Google Scholar. You can use keywords research tools to search for more relevant satellite keywords.
You can easily create high-quality content with relevant sources and information if you research your keywords in advance. It increases your content credibility.
#6. Find Industry and Competitor Topics
Finding industry and competitor topics is one of the strategies for using Google Scholar for content ideas.
You can use Google Scholar to research what your competitors and other industry leaders are doing.
For instance, if you see content relating to your niche ranking high on Google Scholar, you can create something similar to that.
You can also use Google Scholar to find ideas to help you improve your product or services. For instance, if your company sells software, you can search for the keywords “software marketing tips” on Google Scholar.
And the search results may give you ideas on how to position your software products better and get more sales.
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