Your mission statement is not a random combination of words. It highlights your organization’s philosophy and the strategy you are adopting to achieve your long-term goals. It defines how you run your business. However, the best mission statement is the one that focuses on the customers. That is why Amazon’s mission statement remains one of…
Unlike in the past, entrepreneurs these days have more access to resources. There are several tools and software online that can help them dominate their niche. Unfortunately, entrepreneurs’ access to more resources only makes the business space more competitive. And in a competitive market with several brands vying for your customer’s attention, you need to…
So, you successfully onboarded a new client, great! But Starting or running a business requires understanding the people you serve. The secret to keeping loyal clients is developing strategies to help you win your client’s trust. Just as trust is the most significant factor in any relationship, your client’s trust is the most important factor…