LinkedIn is a social network that connects job seekers with potential employers. The platform is user-friendly and you can create a profile on it by following the few steps. However, getting engagements on the LinkedIn can be a bit challenging. So, in this article, I will share a few tips to increase your engagement on LinkedIn.
Whether you are looking for a job or networking opportunity, you need an attractive LinkedIn profile. Most times, employers go through people’s profiles on the platform when they want to hire professionals.
However, an attractive profile is only half the job. After you have built your profile, you need to work on driving engagement to your profile.
Engagement is the total number of interactions that other users on LinkedIn have with your posts. The greater your engagement, the larger the audience you are exposed to. Building a LinkedIn profile (that drives a lot of engagement) might seem challenging, but with the right strategy, it’s easier than you think.
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Here are 3 tips to increase your engagement on LinkedIn.
#1. Design Your Profile To Make a Good First Impression
Your profile is crucial to increasing engagement on LinkedIn. The first interaction people have with you is your LinkedIn headshot and headline. Whether it’s on a comment or a post you share, your headline and headshot are the most prominent features users will see.
Your headshot in particular is quite important to how appealing your profile appears. It is important to have at least a decent-looking photo on your headshot.
Your headshot is the first image that people will see of you and it creates an impression about you in their minds. You don’t have to get a professional photoshoot to change your headshot. Just make sure it looks decent enough to attract people’s attention.
It is also important that you design your headline in a way that makes the right impression. It should encourage people to engage with you.
A well-designed headline is one of the best tips to increase your engagement on LinkedIn.
One good way to go about this is to look at the headlines of people you follow. Particularly, people who are in your industry with large connections on the platform. Study how they write their headlines and draw inspiration from them.
Furthermore, ensure your headline is not ambiguous. State what you do and what you are interested in clearly.
People on LinkedIn are looking for niche experts. They are not looking for people who are dabbling in too many fields at once. So if you are an AI researcher, state it clearly on your headline.
#2. Plan to Do Different Types of Posts
You can upload different forms of content on your LinkedIn page – you can create videos, infographics, written content, etc. Whatever form of content you decide to post, try to make it as engaging as possible.
One of the most effective tips to increase your engagement on LinkedIn is to upload different forms of content. Each of the formats has its unique advantages.
Using different content styles will attract more people to your profile and increase your engagement on the platform.
Remember that social media users typically have a short attention span. So, whatever content you are posting, include a catchy caption that will grab your users’ attention.
Include Stories in Your Content
Stories can also stand on their own without any accompanying pictures or videos. But, again, attention spans are short. So you have to make the stories stand out by grabbing user attention as quickly as possible.
You can also vary the kind of stories you tell on your feed. Because of the uniqueness of LinkedIn, most people have trouble thinking about what kind of stories to tell on their feed.
As a professional in your field, you should try to share stories specific to your industry. A graphic designer for example can decide to do a weekly post on what he has learned about graphic design during the week.
Share problems you are working on, solutions to problems you have worked on, and challenges you face in the industry. This will not only help you increase your LinkedIn engagement but also helps you connect with other people from the same industry and build a community.
Make these kinds of stories as simple as possible. So that even people who are not in your industry can understand them.
Typically your stories should be as short and straightforward as possible. You can also include elements of writing like wit or sarcasm to spice up your stories.
Other kinds of stories you can share include stories designed to inspire, motivate and encourage people.
#3. Post Regularly and Interact With People
As with all social media platforms, posting content regularly is one of the tips to increase your engagement on LinkedIn. When you are consistent with content creation, you tend to build a community of loyal readers over time.
Again, don’t leave your content to chance. Plan your posts and come up with creative strategies to get more people to read them.
When scheduling your content consider the time of the day you get the most engagements.
Also, make sure you interact with people who reply to your posts. Like their comments, reply to their comments, ask them to clarify things, and so on.
Interacting with people helps you to increase your engagement as well as build your community on LinkedIn.
