Decades ago, who would have thought that a time would come when people use their voice to search for anything on Search Engines? But that is the newest trend in SEO right now! With more people adopting voice assistants like Alexa and Siri, voice search optimization has become an essential element of SEO. So, in this article, you will learn some tips to optimize your website for voice search optimization.
These days, people looking for products, services, or content, use spoken search commands.
So, as you upload content on your website, your focus shouldn’t be on keywords alone. Ensure that your website also ranks high for voice search results.
In reality, voice search optimization is still very challenging to business owners. For now, only very precise and specific content can rank high on voice generated search results.
So, here are some tips to optimize your website for voice search;
Tips to Optimize Your Website for Voice Search
#1. Focus on Local Search Results
Focusing on local search results is one of the best tips to optimize your website for voice search.
Try to make your content more specific for local search results. According to statistics, most mobile and voice searches are queries regarding location, hours of operations, etc.
So, if you aren’t paying attention to local SEO before, perhaps, now is the best time to start. You can begin by claiming and updating your Google My Business listing.
Here are a few tips to optimize your business profile on Google;
- Create a Google My Business account, claim your business and verify the ownership.
- Ensure that every information you provide about your business is accurate and up to date.
- Your Google My Business account should contain your business logo, working hours, payment methods, products or services you sell, and images.
- Encourage your loyal customers to drop a review about your business online.
- Be sincere whenever you respond to customers’ reviews.
Once you update your Google My Business Listing, create content that focuses on local stories and events relating to your industry.
Before your website can start ranking for local research results, you need to optimize it for mobile. Try to focus more on industry-specific local keywords.
#2. Write High-Quality Content Around Long Tail Keywords
People often neglect long-tail keywords. Yet, it is one of the tips to optimize your website for voice search.
If you want your content to rank high on voice generated search results, include everyday phrases people use in conversations when creating your content. It will help voice search to recognize your pages easily.
Again, voice search will always recognize your article if you blend local SEO and long-tail keywords.
Additionally, use location-specific content whenever you are targeting a particular long-tail keyword. It increases your chances of ranking high on voice generated search results.
#3. Use Precise and Specific Conversational Language
Whenever you are writing articles for voice search optimization, use specific conversational language. That is one of the tips to optimize your website for voice search.
It’s essential to make every content you write friendly, conversational, engaging, and easy to read.
When you write content in a conversational tone, include longer and more specific voice search phrases. It will help Google voice search to recognize your article and rank it high on voice generated search results pages.
However, when content is too complicated to read, it may not be recognized by voice search. And Google algorithm will send such articles down to the bottomless pit of voice generated search results.
#4. Structure Your FAQ Page Properly
If you structure your FAQ page correctly, it will be more appealing to voice search algorithms. So, try not to make your FAQ page boring like a formal office document.
Your FAQ page should be conversational and structured the right way on your website.
You must pay attention to this area because it’s one of the tips to optimize your website for voice search.
When you structure your FAQ page correctly on your website, you may get featured snippets from Google.
Any page that gets featured snippets from Google tends to be easily recognized by voice search.
#5. Answer Questions Around ‘Who,’ ‘How,’ ‘Where,’ and ‘What,’
By answering questions that start with who, how, where, and what, you can create more specific content perfect for voice search queries.
So, create high quality and resonating content that answers some of the frequently asked questions in your niche.
And the content should respond to the who, how, where, and what about your product, services, and other related topics in your niche.
For instance, instead of creating an article with the keywords “ delicious burger”, use something that a voice user would say, like “where can I find a delicious burger near me?”
Like I mentioned earlier, don’t be too formal or robotic in your response. The content should have an element of fun, engaging, and resonate well with whoever is reading it.
#6. Consider Regional Variation in Spoken Dialects
Considering the regional variation in spoken dialects is one of the best tips to optimize your website for voice search.
When optimizing your website for voice search, consider where most of your audience lives and the predominant language or dialect they speak.
Since written language is different from spoken language, optimize your voice search keywords to fit into your target country or region.
These are some of the tips to optimize your website for voice search. When implemented correctly, they will help voice search algorithms recognize your content and rank them high on voice generated search results.