Every aspect of digital marketing is taking a new turn in 2022. And off-page SEO is not exempted. If you try to learn more about Google SEO 2022, you will realize that the search engine space is changing rapidly. And if you aren’t following the trend, your website may not rank for most keywords in your niche. Today’s article will teach you how to use off-page SEO to rank your website in 2022.
Off-page SEO will be the game-changing strategy for ranking your web page in 2022.
Once you implement the SEO techniques and tips shared in this guide, you stand a higher chance of ranking top on Google search result pages.
But what exactly is off-page SEO?
In its simplest explanation, off-page SEO refers to all the activities you do on your website to improve your website ranking on Search Engine Result Pages.
Contrary to what most people think, off-page SEO activities go beyond backlinks.
It includes brand mentions, commenting, forums, influencer outreach, guest author, broken link building, social networking, and bookmarking.
So, if you want to use off-page SEO to rank your website in 2022, you have to be dynamic about it.
You should use every element of off-page SEO creatively to expose your brand to a larger audience.
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Why is off-page SEO Important?
Off-page SEO is one of the most important aspects of search engine optimization.
And the core part of your off-page strategy is building high-quality backlinks. Backlinks are strong indicators of your content quality.
The more powerful and reputable your page backlinks are, the higher your chances of ranking high on search engine result pages.
Additionally, you can create your backlinks and put them on social media platforms, online forums, blogs, and other platforms where you can easily find your audience.
But like I mentioned earlier, if you want to use off-page SEO to rank your website in 2022, you must look beyond your creating backlinks.
You should collaborate more with other platforms through guest post opportunities.
For instance, if you can publish epic content on Forbes, it will give great exposure to your website.
So, here are some of the reasons why off-page SEO is important;
When you implement a good off-page SEO strategy in 2022, your website will get the following benefits;
Higher Search Engine Rankings
A good off-page SEO strategy helps boost your website’s search engine ranking.
You can easily rank high for most keywords in your niche if your off-page SEO strategy is well implemented.
It will expose your website to potential customers and increase sales and revenue.
More Domain Referrals
Off-page SEO increases the number of domain referrals to your website. And this gives your page more ranking advantage.
The more referring domains you have on your website, the more search engines find it trustworthy.
Therefore, search engines like Google or Bing will start giving your website ranking priority on niche-related keywords.
This will boost your organic traffic and expand your business reach in the long run.
Off-page SEO Increases Your Website Exposure
A well-implemented off-page SEO strategy will naturally increase your website exposure.
Come to think of it, you can easily attract more people to your website when your page ranks on several niche-related keywords.
The more organic traffic your website has, the more exposure your website will get, increasing the conversion rate on your website.
Of course, it will positively affect your business in the long run.
So, if you want to leverage search engine optimization to grow your business in 2022, focus more on off-page SEO.
Some of the most popular websites in your niche probably became marketer leaders through organic traffic.
Try to develop a well-detailed off-page SEO strategy that will organically grow your website traffic.
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On-Page SEO Vs. Off-Page SEO
As you plan to use off-page SEO to rank your website in 2022, you still need to understand the concept of on-page SEO.
On-page SEO strategies are easy to implement on your website because you have direct control over them.
Examples of on-page SEO are optimized URLs, internal links, Image alt text, keywords, anchor tags, meta descriptions, page/post titles, etc.
On the other hand, Off-page SEO refers to the thing you do outside your website to improve its ranking on Search Engine Result Pages (SERPs).
In its simplest form, off-page SEO helps search engines understand what your audience thinks about your product, services, and website.
One thing most people don’t know about off-page SEO is that it’s very sensitive. And if you aren’t proactive about this strategy, it can become counter-productive.
I’m trying to say that you shouldn’t just get a link to your web page from every random website. It could do your website more harm than good.
Ensure that every link you get to your site is from a reputable, niche-related, and authoritative website.
It’s also essential to ensure that you get ‘link juice’ for every website linking to your page.
Your website can only get link juice from do-follow backlinks. The source site acknowledges and votes for the linked article, post, or page.
Again, some backlinks are no-follow. These backlinks are mere links; they don’t pass any authority from the linking domains to your website.
So, focus more on getting do-follow backlinks; it will increase your website authority and improve its ranking on Search Engine Results Pages (SERPs).
10 Unique Off-Page SEO Strategies to Implement in 2022
if you want to use off-page SEO to rank your website in 2022, here are ten techniques to apply
#1. Brand Mentions
One of the best ways to improve your website ranking through off-page SEO is brand mentions.
Brand mentions are references people make to your company or brand online.
It could be through product or service reviews, blog posts, educational content, news articles, press releases, etc.
Brand mentions increase your chances of ranking high on Search Engine Result Pages and improve your brand reputation online.
However, brand mentions can be positive and negative. So, it’s advisable to get a reliable media monitoring tool to identify platforms where your brands are mentioned and manage negative mentions.
Before now, people didn’t really take brand mentions seriously.
But in 2017, a famous Google Webmaster Trends Analyst Gary Illyes revealed that if you have great content, a few backlinks, people talking about your brand, and some mentions on social media networks, then you are doing great.
So, try to increase your brand mentions by engaging with your audiences across different social media platforms.
And provide them with insightful and in-depth answers. This will help build trust with your audience over time.
Blog commenting is another excellent off-page SEO strategy you can implement in 2022.
It’s simple, whenever you read a blog post on another website or forum, leave a contributing comment, and drop a related link on the comment.
Most people no longer take advantage of this strategy because they believe blog commenting is no longer meaningful.
But that is not true. You can still get link juice from links you drop through a comment. However, it’s essential to do it right and with the right audience.
Otherwise, Google and other search engines may penalize your website. I’m sure you don’t want that to happen.
Participating in discussion forums is also an off-page activity that can help rank your website better in 2022.
You can participate in online discussions on a particular topic. The essence of such participation is to drive traffic to your websites through your link in the forum signature.
By the way, a forum is a website created for online discussions. People generally come to these platforms to ask questions, clear their doubts, share their knowledge on a common topic, etc.
So, find and participate in forum discussions related to your niche. Once you identify a community, build connections, reply to threads, help people solve problems, give advice and suggestions relating to your products or services, etc.
The truth is, Google loves discussions. And when your website links keep coming up in these discussions, it can improve its ranking potential.
As a rule, ensure you create a complete profile and your anchor in the signature of all the forums you are participating in.
If you have a complete profile on a forum, your signature will display alongside the anchors whenever you comment.
It’s advisable to participate more in forums that offer do-follow links.
Some of the most popular forums where you can find your audience are; Stackoverflow, Quora, Ubuntu forum, Reddit, XDA developers, etc.
#4. Influencer Outreach
If you want to use off-page SEO to rank your website in 2022, you need to consider influencer outreach.
First, include a community-driven section on your article and reach out to reputable influencers in your niche.
You can use BuZZsumo to reach out to influencers and request that they provide valuable feedback, quote, or a review.
You can also add some context to the influencers’ quotes and uniquely highlight them.
Once you publish the content, ask the influencer to share it with people in their circle. People would want to know what influencers think about a particular topic.
Interestingly, you can easily build relationships with influencers once they can be sharing your content.
And it’s easy to leverage influencers’ authority to increase yours.
#5. Guest Posting
Guest posting is another good way to get high-quality backlinks to your website.
It’s a content marketing technique involving posting content on a particular niche topic on another person’s blog as a guest.
In guest posting or blogging, you write or contribute content to someone’s blog or website, and in return, your website gets an external backlink.
And this will give you wider exposure.
Several blogs are open for guest posts in your niche. All you have to do is identify the keywords you are interested in and start searching for guest posting opportunities.
However, here is a quick hack to help you easily find guest post authority;
- Keywords you are interested in + “Write for us” for example; digital marketing write for us.
- Keywords + become a contributor.
- Keywords + contribute
- Keywords + guest blogging
#6. Broken Link Building
Broken link building is one of the most brilliant techniques to rank your website high in 2022.
It involves searching for broken links and reaching out to websites with the content you have created to replace the link.
Broken link building is an interesting off-page SEO technique. And if you implement it correctly, it could be a game-changing strategy for your website SEO and performance.
A broken link could be from your pages that you would need to update or a competitor’s link that you would offer to replace with a link to a similar resource.
Most times, broken links happen when web hosting expires, or site assets are messed up during migration.
#7. Social Networking
You need to invest in social networking to use off-page SEO to rank your website in 2022.
Recent research revealed that people spend more time surfing social media platforms now than they did a few years ago.
So, ensure that you include social networking in your off-page SEO strategy.
It will help engage and leverage your social network to expose your brand to more audiences.
#8. Social Bookmarking
Social bookmarking is another exceptional off-page SEO technique to help you get more visitors to your website.
Some of the top social bookmarking websites are StumbleUpon, Delicious, Digg, and Reddit.
If you decide to use social bookmarking, ensure you write an attention-grabbing tagline with high-quality content inside, this will boost your article performance.
#9. Questions and Answers
Questions and answers are the best ways to build authority across several platforms.
You can provide answers to your audience on Stack Overflow, Quora, Yahoo answers, etc.
If you decide to use questions and answers techniques to build backlinks for your website, ensure you pick a high-authority and relevant platform.
Once you find a suitable platform, search for your niche-related questions and give insightful and in-depth answers to them.
And if you have written a guide or a short article about the topic on your website, leave a link so that people on that platform can find your content easily.
Then again, be careful with how you drop links on some of these platforms.
Leave a unique and valuable response to a question before leaving your link.
Don’t just drop generic responses because you want to leave your link. Otherwise, search engines will see your action as spam.
And your entire effort will become counter-productive. But if you handle it proactively, it could be a game-changing strategy for your website SEO in 2022.
Sending newsletters is another effective technique you should consider if you want to use off-page SEO to rank your website in 2022.
Newsletters help you to interact with your audience at little or no cost.
So, have a well-planned newsletter template that you can send to your audience regularly.
Your newsletter can include content you recently published on your website and exclusive content.
Exclusive newsletters content is original and has not been published on any other platform before, not even your website.
Again, don’t make your newsletter too boring. It won’t make people lose interest.
Make it short, engaging, and relevant. And more importantly, your newsletter should be easy to digest.
The timing of your audience is another crucial thing you should consider when sending newsletters.
Take note of the local timing of your audience and send them the newsletter when they are most active.
Here’s the secret – if you consistently send your audience valuable, timely, and relevant information that addresses their pain points or solves their problems, they will always read and share your content.
However, don’t send too many newsletters to your audience. It could be annoying and possibly make you lose your subscribers.
Once you implement these SEO strategies proactively, your website SEO will improve in no time.
How to Improve Your Website E-A-T for Google and Other Search Engines?
If you want to use off-page SEO to rank your website in 2022, you should consider improving your website E-A-T.
It’s one of the most effective off-page techniques you can leverage to boost your organic traffic in 2022.
Once your website E-A-T improves on Google, it’s easy to snag the valuable top three sports in the Search Engine Results Pages (SERPs).
What Exactly Does E-A-T Mean?
E-A-T is an acronym for “Expertise, Authoritativeness, and Trustworthiness.”
When all these three elements are present in your website, it’s easy to rank for most keywords in your niche.
To better understand the concept of E-A-T, let’s explain each of these elements individually.
Expertise is one of the major elements of E-A-T. It gives your audience assurance to know that every information you publish on your website is backed with research and possibly referenced by scholarly sources.
Ensure that every article or content you post on your website has authority.
Try showcasing niche-related experts and backing your research with testimonials, reviews, or case studies.
Trustworthiness is about giving your website visitors the assurance that your site is safe, credible, and reliable.
So, try to add the relevant badges, certifications, and SSL verifications to your website.
Now that you understand the concept of E-A-T let’s quickly look at how to improve website E-A-T for Google and other search engines.
#1. Add Clear Sources and Credits to Your Content
Adding sources and credits to your content gives it authority and trustworthiness.
So, try to cite the sources of information you use to create your content as much as possible.
Remember that once plagiarism is detected, it could affect the potential of your content.
It doesn’t matter whether the plagiarism section of the content is unintentional.
It’s an unforgivable mistake as far as search engines are concerned. So, try to avoid it at all costs.
And when it becomes necessary to use someone else’s work to bolster your point or make an analysis, don’t forget to cite them as the source of your information.
Citing sources is not limited to articles; you need to also give credit to the graphics you use.
However, it’s advisable to use royalty-free images for your content marketing.
But when you decide to use someone else’s graphic, ensure that the source is duly cited.
Again, if you are writing YMYL (Your Money or Your Life) content, it’s highly recommended that you include author names and bios.
Since YMYL content can radically impact people’s lives, Google evaluators want to ensure that you have the expertise and credentials to offer such advice.
As you try to use off-page SEO to rank your website in 2022, here’s how to boost your E-A-T by strategically using sources and credits;
- The blog section of your website should have an author bio that displays your credentials and expertise.
- Try linking to sources from high authority domains or use the no-follow tag.
- When necessary, use statistics and link to original research work.
- Try citing thought leaders and other relevant authorities in your niche.
#2. Leverage Your Content Differentiation Factor
You should have a content differentiation factor (CDF) as a brand.
It’s the one unique thing that differentiates your content from millions of content on the web.
Once you know your CDF, leverage it to boost your E-A-T. It will give your website expertise and authority.
Ensure that every content creator in your team understands your CDF and is consistent about it.
Once your team understands your content differentiation factor, it’s easy to engage your audience and inspire them to convert.
When you implement this strategy correctly, it will help you establish expertise and authority in your industry.
Leveraging your content differentiation factor will permanently set you apart from the competition.
For instance, the Tycoon content team has insights and perspectives that you will hardly find elsewhere because of the brand’s history and experiences in the digital marketing space.
So, try to uncover your insights and use them to show your audience why you are an authority in the niche.
Here are a few tips to help you boost your E-A-T using the content differentiation factor;
- When creating content, don’t talk about what your products or services can do. Instead, focus on your brand’s mission—shows how your brand helps people differently that other people aren’t doing.
- Identify your target audience. It’s easy to use your content differentiation factor to your advantage if you know your target audience. Understand their pain points and challenges.
- Let your audience know why everybody in the company is passionate about what you do.
#3. Audit and Update Your Content
One of the best ways to use off-page SEO to rank your website in 2022 is by boosting your E-A-T on google through updating and auditing your content regularly.
The beauty of digital content is that you can always edit and update them to reflect on the current trends in your niche.
So, if you have been treating your content like books that you can’t easily alter the words on a page, then it’s time to have a rethink.
As a content creator, ensure that your content always reflects the trends in your industry. It should be evergreen,
Go through some of the most popular blogs in your niche, and you will realize that they regularly update their content to reflect the latest trends.
And that is why their content remains relevant and passes the test of time.
Here are some tips to consider when auditing your content;
- Check for thin content or content that’s below 300 words. Once you identify such content, improve, consolidate, or delete it.
- Reviews content that includes statistics, and if there are changes, update the content accordingly.
- Double-check keywords and the search intent of your content. Ensure that you are using the keywords correctly.
- Be transparent. Try to include when your content was first published and updated. Transparency helps build trust and make your brand reputable among your audience.
#4. Improve Your Business Transparency with Content
We are in the age of transparency. And it’s easy to connect with your audience online when your brand is transparent.
Transparency proves to your audience that you care more about them than your profit.
Your audience will naturally trust and connect with you better when you are transparent about everything.
Some brands use this strategy to appear trustworthy before search engines and online audiences.
These brands are transparent with information, associations, and sometimes with mistakes.
Here are a few tips to help you stay transparent through content marketing;
- Structure your content in a way that important information comes first. Don’t bury critical information in paragraphs halfway down the content.
- Ensure that your titles and headings are clear so that people can understand what they are reading.
- Write in plain and easy-to-understand English. Avoid the use of confusing jargon that is often misleading.
- Try to set your website’s categories and tags properly; it will make it easy for readers to search for topics.
#5. Moderate User-Generated Content
Try to moderate your user-generated content if you want to use off-page SEO to rank your website in 2022.
User-generated content is an amazing tool that can aid your marketing effort.
It can improve your SEO and give your website more visibility in the Search Engine Result Pages (SERPs) when closely moderated.
Different options are available to get more people to engage actively with your content. You can use hashtags, comments on your blogs, etc.
But try to moderate it so that your website doesn’t become a free for all platform.
Here are a few tips to help you moderate your user-generated content.
Tips to Help You Moderate Users-Generated Content
Use a Spam Filter for Your Blog
Ensure that you have a spam filter for your blog. Any reputable CMS has it.
And if you are using the WordPress platform, Akismet Plugin is the perfect spam filter.
Unlink Spam Tags That Are Off-brand
There are instances when people tag your social media accounts with off-brand content.
If the content makes people question your brand’s reputation, don’t hesitate to unlink and disavow.
Remove and Block Trolls
Sometimes, your competitors may deliberately leave comments on your Facebook ads promoting their products or users leaving negative reviews on your blog.
Take note of these users, remove their negative comments, and block them permanently.
Hey! Don’t be gentle about it. If you don’t block them, they will keep coming.
Don’t Remove Content That You Disagree With
As a content creator, you should know that not everybody will agree with your ideas and perspective.
Don’t delete every comment that criticizes you. If you do, it can hurt your website SEO.
If you think people are inundating you with many negative comments, simply turn off your comment.
Leverage User-Generated Content to Produce More Content
When creating content on your website, pay attention to people’s questions in the comment section.
And whenever it becomes necessary to respond to a comment, ensure that your response is thoughtful and in-depth.
Show your willingness to engage with your audience while demonstrating your authority and expertise on the subject matter.
Get Interviewed – An Untapped Off-Page SEO Strategy
If you want to use off-page SEO to rank your website in 2022, by now, you probably know all the things you need to know.
But there’s an untapped off-page SEO strategy that people often talk about or implement on their website.
And that strategy is – getting interviewed.
Getting interviewed is an aspect of off-page SEO I want you to explore in 2022. The interview could be on a popular podcast or a reputable brand.
You may think that some big brands out there don’t think about small businesses like yours.
But that is not true…
Big brands won’t hesitate to feature you if you have something valuable to offer in your interview.
And having your business mentioned on a reputable and big brand in your niche will be a great credibility booster.
Create Unique Visuals Other Blogs Can Use
Another great way to boost your credibility online is to create awesome visuals that other blogs can use outside getting interviewed.
One of the easiest ways to get other blogs to mention your website is through visual content.
Even though you are not a good designer, you can pay someone to create great visual content.
It could be an infographic or any other visual content.
But the more visual content you have on your website, the more people will use them and link back to you.
If you think the whole off-page SEO stuff is too complex for you, don’t worry Tycoono SEO team can help you handle it.
We will help you boost your search engine ranking through a robust link-building strategy.
That is all, guys! This guide is all you need if you want to use off-page SEO to rank your website in 2022.
Just take your time to read through it and implement everything you learn.
So, which of the tips shared on this guide would you want to start implementing immediately?
Just share your thoughts in the comment below.