Social media platforms allow businesses to interact and engage their audience. But it’s quite surprising that despite the benefits these platforms provide, only a few brands still have a social media presence. In this article, you will learn some of the ways to boost your social media engagement.
In recent times, social media platforms have become effective marketing tools for businesses. These platforms help businesses manage their reputation online, build awareness for their brands, and get feedback about their products or services.
If you are not familiar with these platforms, they may seem intimidating to you. But if you put in a bit of effort and time, you will become comfortable using them.
In today’s volatile business environment, brands that don’t have a social media presence may find it challenging to outsmart the competitors in their niche.
Lack of social media presence means you turn down free advertising, exposure, consumer feedback, and real-time business research and development.
Interestingly, if you understand how to boost your social media engagement, you can easily move your prospects from the not aware stage through awareness and perhaps the consideration stage in their buying journey.
So, without much ado, here are tips to boost your social media engagement and increase your sales;
#1. Encourage Employee Advocacy
One of the best ways to boost your social media engagement is to encourage employee advocacy. Regardless of how you perceive it, your brand’s social media engagement strategy is not a one-person job.
For a brand that has little or no followers on social media, you need to have many people sharing your content simultaneously. It will help to expose your brand to the target audience.
However, if you don’t have followers to share your content, encourage employee advocacy. Get every member of your team to share your brand’s recent post on their social media handle.
This strategy is inexpensive and exposes your content to potential customers, and grows your audience in the process.
Again, you can’t force your team to be active on social media platforms. But you can encourage them by organizing in-house challenges.
You can set a target and award a prize to the employee whose post generates the highest engagement.
It’s a great way to get your employees serious about sharing your content across several platforms.
#2. Be Consistent and Tell a Story
Having a great presence across several social media platforms takes time. But it starts with creating high-quality content consistently.
And after a while, one of your posts may go viral. That will go a long way to help boost your brand engagement on social media.
However, one viral post can’t give you long-term social media marketing success. You need to tell compelling stories that engage and cast a spell on your followers to keep coming back for more.
Telling good stories is one of the ways to boost your social media engagement. It will also drive ROI from your social media marketing efforts.
The truth is, your audience tends to interact with your brand on social media when they know what to expect from you.
And if whatever you are doing on social media impresses them, they may visit your profiles, learn more about your business, and possibly patronize your business.
But don’t just tell a random story. Try to make your stories relatable and focus on pain points and topics of interest related to your niche.
Additionally, ensure you align your social media engagement strategy with the rest of your marketing strategies. Otherwise, your brand message will not be consistent. It could affect your overall marketing results.
#3. Create Content About Current Events and Trends
Creating great content about current events and trends is one of the best ways to boost your social media engagement.
Don’t underestimate the power of timeliness when boosting your social media engagement. Your brand tends to appear on top social media feeds when you consistently create content on trending events or issues.
Your content will get featured and possibly go viral if it talks about trending topics in your niche. It is easy to capture your audience’s attention when your content goes viral.
It may be difficult for a busy business owner to keep up with creating social media posts on trending issues now and then.
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#4. Ask Specific Questions
Starting a conversation with your audience is one of the best ways to boost your social media engagement. Whenever you post an image or any other content on social media, ask your audience specific questions.
You can ask questions about the industry, trending issues, and even their personal lives.
For instance, you can ask your audience, “How do you intend to spend your weekend?” The question is a conversation starter and would encourage your followers to comment.
You can also ask specific questions relating to your products or services, depending on the nature of your business.
#5. Have a Sense of Humor
Even though you use social media platforms as marketing tools, it’s still a social platform for your audience.
And most times, people go to these social platforms to wind down and have fun. That is why humorous posts always generate a lot of engagement on social media.
So, instead of always talking about your brand, customer pain points, and industry trends, you can focus on something different.
You can create humorous posts to break up the monotony of social feeds. You can share a funny meme, write a funny joke, etc.
These are the 5 ways to boost your social media engagement. Take note of these tips and use them to get more engagement for your business online.