In my opinion, getting more visitors to your website without converting them is as good as useless. Of course, it gives you a sense of satisfaction that people are visiting your website. But one of your goals as an entrepreneur or business owner is to look for more creative ways to drive conversion.
You may not get a good return on your investment if you don’t find a way to convince your website visitors to sign up for your newsletter or buy your services.
It can be very frustrating to see countless visitors coming to your website without converting them. It’s like leaving a few dollars on the table.
Well, I understand that feeling because I have been there before. So, here are some of the ways to drive conversion;
#1. Make Your Content Easy to Understand
One of the mistakes business owners often make is to make their content too complicated to read. Even if you have thousands of visitors coming to your website daily, you can’t convert them if they don’t understand your content.
According to a study by researchers at the University of California, the human brain processes about 34 gigabytes of information every day. And the information includes about 105,000 words daily.
You see, there is so much information out there for your audience to take in every day. So, it would be easier to get your website visitors to take action when they understand your content.
As a rule, avoid using complicated phrases and big words. Use words and phrases that are easy to understand. Keep your sentences short and engaging.
With this approach, your audience can easily understand your content and what you are offering. And this will lead to more conversion.
#2. Try to Make Your Content Relatable
Making your content relatable is one of the easiest ways to drive conversion. Don’t just write some random boring descriptive articles.
Make your content relatable through story writing. It’s easier to get your audience’s attention if you tell a story that they can relate to.
For instance, if you are writing an article on the topic “why startups fail during their first year,” it’s easier to capture your audience’s attention if you use a storytelling approach.
Of course, there are several articles about the topic online already. But telling a story will give your content a fresh perspective.
After telling your story, you can then introduce your product and connect it with your content. This way, it will be easier to persuade your audience to take action and eventually increase your conversion rate.
#3. Boost Your Best Performing Content
One of the ways to drive conversion is to boost your best-performing content. Try to take note of content with a high level of engagement and boost them to reach more people.
There are several tools out there that can help you boost your content. with these tools on your website, they automatically boost the shares of your most performing content.
Some of these tools are bots as they will save you time and effort.
Of course, you still need to boost non-performing content once in a while. But the focus should be more on the top-performing content. From experience, boosting your top-performing content is one of the easiest ways to drive conversions.
#4. Ensure You Optimize Your Site for Mobile-Phone Compatibility
We are in a technologically driven era. And things are changing fast. Unlike in the past, you don’t focus on desk and computer users alone when designing your website.
It’s important to optimize your site for mobile phones; that is one of the ways to drive conversion on your website.
According to available data, mobile devices account for about half of the global web traffic. A more recent report revealed that during the first quarter of 2021, mobile devices generated 54.8 percent of the worldwide website traffic.
Most people use their phones to surf the internet on a daily basis. So, optimizing your website for mobile devices is one of the best ways to drive conversion.
#5. Try to Show Your Achievements and Positive Reviews
According to studies, about 63% of consumers tend to buy from websites with positive reviews. Most consumers would want to be sure that your brand is reliable and trustworthy before buying from you.
And your testimonials and reviews will give them the confidence to buy for you. When you display your reviews on your website, it’s easier to get your website’s visitors’ trust and eventually convert them to customers.
So, if you think your customers enjoy your products or services, you can nicely ask them to display their reviews or testimonial on your website. It is one of the ways to drive conversion to your website.
#6. Exhibit a Level of Expertise in Your Field
One of the best ways to drive conversion is to exhibit a level of expertise in your niche. Once you convince your clients that you are an expert in your industry, they tend to trust you better. And this will increase conversion and make you more money.
So, try to consistently update your website with high-quality content to establish your thought leadership in your niche. You can also participate in Podcasts, publish e-books, and guest posts on other blogs to show your expertise.
Once your audience understands that you are an expert in the industry, they will more readily buy whatever products or services you are selling.
These are some of the ways to drive conversion. Do you know any other to convert your website visitors to active customers?