In the digital marketing era, I think web traffic is the lifeblood of most businesses, especially those offering services online. It doesn’t matter if your company provides essential services; without quality traffic, you may not get enough patronage. So, in this article, I will walk you through 5 ways to get traffic and generate leads for your business.
Let’s not forget to include the word “quality” whenever we are discussing website traffic. It takes quality traffic to generate leads for your business. And that is why you need to build a sales converting funnel.
From a business perspective, if you can’t convert your traffic into leads and possibly make sales, the traffic is as good as useless. Think about it – without sales, no revenue, and without revenue, your business can’t survive in the long run.
However, lead generation starts with getting quality traffic to your website. And before you start generating leads for your business, you need a lead magnet.
A lead magnet refers to any digital product you give your website visitors for free in exchange for their contact details (email). Depending on the services you are offering, a lead magnet could be an e-book, free course, trial subscriptions, free consultations, etc.
So, here are five unique ways to get traffic and generate leads for your business;
#1. Organic Search Traffic
Organic search traffic is arguably the best source of traffic for lead generation. It refers to any form of traffic that comes to your website through organic search.
Generally, this form of traffic is free but very competitive. It is competitive because every business owner struggles to rank their websites on Search Engine Result Pages (SERPs).
However, once your website or landing page ranks on Google’s first page, you can easily attract high-quality traffic.
The first step to rank your landing page on search engines is to carry out extensive keyword research. Keywords are the words or phrases people type into search engines when they are searching for information.
Once you research potential keywords people are searching for, the next step is to rank your website for those keywords.
Of course, it’s not as easy as it sounds. But with the right strategy, you can easily rank your website or landing page.
Start by writing high-quality and plagiarism-free articles around the keywords. After which, you carry out technical and off-page SEO on your website. Then, sit back and watch as your website’s pages struggle to rank on Google’s first page.
Depending on the competitiveness of the keywords, it may take a few weeks or months before your website or landing page starts ranking.
Again, don’t forget to set up your lead magnet once your website pages start ranking.
#2. Paid Search Traffic
Paid search traffic is one of the ways to get traffic and generate leads for your business. It’s effective, and you can easily convert the traffic into leads.
However, paid search traffic is not free, and it’s quite expensive. But if you optimize the traffic strategically, you can easily convert the leads into sales.
You can set up your paid search traffic campaign with the Google ads tool. The tool allows you to create paid search ads on Google search.
But you mustn’t focus on Google alone. Explore other search engines, and use their advertising tools to set up your paid search ads. It will go a long way to expose your business to a more industry-related audience that you can easily convert into leads.
On average, you can get between 1,000 to 10,000 visitors to your website or landing page per day with paid search traffic. It depends on your advertising budget anyway. As I mentioned, paid search traffic is expensive. But if you can afford it, the ROI may be worth it.
#3. Display Ads
Display ads are also one of the ways to get traffic and generate leads for your business. They are the banners and text ads you see on other websites that are display ads.
Currently, Google controls most of the display ads. Of course, other companies also render display ads services but most displayed ads are from Google.
Again, display ads are a good source of website and landing page traffic. They are relatively cheap, and you have the option to run text-based or image display ads. Display ads also give you the chance to retarget.
However, the traffic from display ads is not high-quality traffic. You may end up getting visitors who don’t have the intent to buy your product or services.
So, you may be having high-quality traffic, but the conversion rate will be very low.
#4. Affiliate Traffic
Affiliate traffic is one of the most strategic ways to get traffic and generate leads for your business. It’s the practice of using affiliates to sell your products or services while they get commission on sales.
#5. Referral Traffic
Referral traffic is also one of the ways to get traffic and generate leads for your business. It’s easy; all you need to do is to create referral campaigns. The objective of the campaign is to get people to refer others to use your products or services and get a reward.
Referral campaigns are somehow similar to affiliate campaigns. However, there’s no monetary commission involved in referral campaigns.
Most times, the reward people get for referring others to use your product or service could be digital products and other non-monetary rewards.
You may not be able to convert referrals into immediate customers. But you can nurture and build trust with them over time through marketing automation.